December 2011 - Parks & Recreation - 76

Parks & reCreatIon at Work

allentown's " fruits and Veggies on the move " delivered fresh fruits and vegetables to 1,200 youth at 21 summer playground sites.

and video games, so it just didn't seem
to make sense to have them eating processed ice cream, " he says. " We want
to control what kids eat in our parks, " he
adds, emphasizing that he's seeking vendors who will offer healthy alternatives to
sugary drinks and the like. Weitzel especially likes the idea of carts and trucks
because they're mobile. " They can go
away when activity slows down, and they
don't carry the expense of installing permanent concession stands, " he says.
Just to the south in Philadelphia, parks
officials are also considering food carts
as they seek ways to increase income
streams. " For us, the conversation begins with getting more money directly
into the park system, " says Alexander

70 Parks & Recreation   D E C E M B E R

(Pete) Hoskins, chair of revenue enhancement for the city's Commission
on Parks and Recreation. " This is an opportunity for the department to be more
entrepreneurial. "
As park systems continue to struggle
with budget cuts, the need to be creative
about revenue is pressing-no matter how
little such programs add to the pot. " Food
carts don't generate that much for us, maybe a few hundred thousand dollars, " says
Phil Ginsburg, director of the San Francisco Recreation and Park Department,
where food truck offerings range from
Chinese buns to Filipino burritos. " But that
helps keep our rec centers open and gardeners at work in our park. Every dollar
earned is one we don't have to cut. "

2 0 1 1    w w w . N R P A . O R G

Shawn Rogers, who handles permits for Portland Parks and Recreation,
also observes that adding food vendors
to the mix has " not been as lucrative as
we might have liked. " He says parks face
pretty serious competition from parking
lots and city streets, which charge cheaper fees for their food licenses.
And some cities, like New York, don't
get to keep what revenue they do raise.
" For us, these vendors are largely an
amenity, another reason to stay in the
park, " Benepe says. " The money we get
from concessions is, for the most part, deposited into the city's general funds. "
In Philadelphia, Hoskins says he is trying hard to ensure that once a vendor plan
is in place, all or most of the resources



December 2011 - Parks & Recreation

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