December 2014 - Parks & Recreation - 21

Managed well, an active Twitter account
means that you can be a part of the
conversation instead of simply being
its subject.
Twitter strategy reflects the mission and vision of your
organization. Retweeting is another way to provide good
content to your followers, so be purposeful about whom
you follow so that you can retweet relevant and interesting information. While you're at it, be sure to add tweeting into your emergency procedures as another venue for
communicating with the public during an emergency.
You have a schedule, you have content to tweet - now
you need to gain followers. Make sure that your profile
is readily searchable by inserting likely keywords into it.
Also, be sure to include your Twitter handle on all promotional materials - your brochures, website and emails.
Consider creating hashtags for your signature events and

make sure to publicize them. Signage at large events can
help draw followers and also encourage people to tweet
about your events. Engaging with park users who tweet
about your facilities and events will also help you gain
more followers. Do regular keyword searches of event,
park and program names to find people tweeting about
your facilities and your programs, and then retweet positive comments and pictures. Regular searches also mean
that if you find negative comments, you can reach out to
provide better customer service.
As you begin tweeting, remember these three principles
and you won't go wrong:
1.	Think about your tweets from the point of view of your
readers;
2.	Make sure your tweets support your agency's mission;
and
3.	Be willing to have a little fun. After all, fun is part of our
mission, too.
Linda Oakleaf, Ph.D., is a Visiting Assistant Professor in the Leisure,
Sport and Tourism Studies program at Middle Tennessee State
University (oakleaf@gmail.com). Follow her on Twitter @parks_and_rec.

Twitter Basics
The maximum length for a tweet is 140
characters.
Hashtags (what we used to call " the pound sign " )
turn words into clickable links.
The default (and typical) setting is for all tweets
to be public. " Followers " see what you say in
their feed, and your feed consists of what the
people you're following are saying.
Reply to others by placing the " @ " symbol before
a user name, e.g., @parks_and_rec. The user will
get a notification that you mentioned them.
Retweet (repeat what other users said) with the
retweet button, or by typing RT: @user_name
" Whatever they said goes here. "
Consider using tools like Hootsuite or Tweetdeck
to help manage your Twitter account. These
tools can automate scheduled posts, keep tabs
on specific search terms and help you manage
multiple accounts.
Make sure you track your progress. Measure
user engagement by the hour at http://analytics.
twitter.com.

	

WALKWAY SYSTEMS
ADAWALK walkway systems are
designed to provide ADA compliant
access to any on ground application
such as beaches, playgrounds or any
area where there is a need to provide
access. Designed specifically with the
disabled in mind, these walkway systems
are user friendly for all.

For full product details see
our website at adawalk.com

Phone: 800.968.2299
is a division of
Michigan Lake Products

W W W. N R PA . O R G | D E C E M B E R 2 0 1 4 |

Parks & Recreation

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December 2014 - Parks & Recreation

Table of Contents for the Digital Edition of December 2014 - Parks & Recreation

December 2014 - Parks & Recreation - 1
December 2014 - Parks & Recreation - 2
December 2014 - Parks & Recreation - 3
December 2014 - Parks & Recreation - 4
December 2014 - Parks & Recreation - 5
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