February 2010 - Parks & Recreation - 55

As Tony Hawk's visit to Columbia
came to an end, he posted this tweet:
	
3:17pm Oct 17th
" Thank you: Columbia Parks &
Rec, Quiksilver, @shakespizza, @
sweetjerome, all my hiders & our
crowd of 1500+ #THTH is over,
Bhouse Tour is on. "
As one of the most renowned professional skateboarders, Tony Hawk
has over 1.8 million followers on
his Twitter page. Consequently, the
Tony Hawk exhibition drew not only
national, but world-wide attention
to Columbia Skate Park. Now, that's
pretty good advertising.
What did the Columbia Parks and
Recreation Department learn from
the whole experience? The answer
can easily be summed up in two
words- " tweet, tweet! " 


Close to
25 percent
of attendees
learned of
Tony Hawk's
demonstration
in Missouri last
h
October throug
his Tweets. The
t of
other 75 percen
n
so
er
-p
00
1,5
e
th
of
d
ne
crowd lear
ds,
it through frien
demonstrating
the power of
social media.

Rebecca Stidham is the Management
Support Specialist at Columbia Parks
and Recreation in Columbia, Missouri.

tools to determine what they want. In using social media as a feedback tool, Jon Reiter finds
that " The biggest benefit so far has been the
daily contact we've had with park and recreation users. Of course, the feedback isn't always positive, but I think even the detractors have appreciated
the fact they've been provided with another venue through which
they can talk to us. "

Getting Started
If you're not already engaging with social media, take that first
step and jump in. Don't worry so much about " which one is
best for us " at this point. At the rate that technology changes,
there will be 10 new social media platforms to choose from before you've figured out the first one you've decided on.
For some ideas of how it's working, checkout NRPA's website (www.nrpa.org). Log in as a member to access our own

	

social networking platform designed just for members. You
can also find us on Facebook, Twitter, and LinkedIn. Keep
your eye out for the RSS icon ( " " ) so you can subscribe to
your favorite content from the website. I also encourage everyone to go to my profile (Lauren Yost) in NRPA's professional
networking area and add me as a " colleague " so you can give
me your feed back about this article.

Lauren Yost is Chief Administration and Strategy Officer for
NRPA. She's grateful for the valuable contributions she received from
the park and recreation field in researching this article. You can visit
their sites for good examples of how to make social media work for you.

www.NRPA .ORG

February 2010

Parks & Recreation	 53



February 2010 - Parks & Recreation

Table of Contents for the Digital Edition of February 2010 - Parks & Recreation

February 2010 - Parks & Recreation - 1
February 2010 - Parks & Recreation - 2
February 2010 - Parks & Recreation - 3
February 2010 - Parks & Recreation - 4
February 2010 - Parks & Recreation - 5
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