February 2011 - Parks & Recreation - 60

Telling your pool's story
John Whitmore says that in the city
of Denton, Texas, they have been successful in telling his aquatic facility's story by following these steps:
1.	 Grassroots-Citizens have all the
power and will become vocal if
they care about your facility.
2.	 Champions-Tally individuals who are prominent in the
community, such as teachers or professors, around your facility.
3.	 Champion groups-Engage a community organization to support your facility
by donating time or hosting events there.
4.	Local media-Make sure you tell the
good stories of the kids who learned
to swim at your facility. Don't let negative press steal the spotlight.

systems is key, but not the only fix, according to
Mendioroz. He estimates it costs roughly $250,000
for heating and chemicals for a 50-meter outdoor
pool. " When people asked John Dillinger why he
robbed banks, he said 'because that's where
the money is.' Do everything you can to reduce this utility cost because that's where
the money is, " Mendioroz says.
His first suggestion is to use thermal blankets. Although many managers don't want to bother with this
simple step, Mendioroz says it will
give a manager a six-month return
on investment, saving thousands of
dollars in heating costs. It will also
help indoor pools, helping to reduce water costs by cutting back
on evaporation and saving wear
and tear on mechanical systems.
" Look at every system you have,
wherever you can. Twenty-four percent is a big number and savings
can be significant, " he says.

Salem Family
Aquatics Center staff

Money Lost: Programming
Managers should not only be looking at

58	 Parks & Recreation

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February 2011 - Parks & Recreation

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