February 2013 - Parks & Recreation - 65

BY THE NUMBERS

Mobile Revolution
Smartphones and tablets have completely revolutionized
the way Americans access the Internet, though they require
mobile website optimization and wireless connectivity. Is
your park and recreation agency keeping up?

87: Percentage of

43: Percentage of U.S. 31: Percentage of U.S.

45: Percentage of

4: Percentage of U.S.

U.S adults who own a cell
phone.

U.S. adults who have a
smartphone (iPhone, Android, Blackberry, etc.).

56: Percentage of

U.S. cell-phone owners
who use their phone to
access the Internet.

50: Percentage of

U.S. cell-phone owners
who use their phone to
send or receive email.

cell-phone owners who
have downloaded one or
more apps to their phone.

67: Percentage of U.S.
cell-phone owners who
reported regularly checking
their phone for messages,
alerts, or calls, even when
they don't notice their
phone ringing or vibrating.

31: Percentage of

U.S. cell-phone owners
who do most of their online browsing using their
cell phone.

Sources: Pew Internet: Mobile (http://pewinternet.org/
Commentary/2012/February/Pew-Internet-Mobile.
aspx), Cell Phone Activities 2012 by the Pew Research
Center (http://www.pewinternet.org/~/media//Files/
Reports/2012/PIP_CellActivities_11.25.pdf), The Best
(and Worst) of Mobile Connectivity by the Pew Research
Center (http://pewinternet.org/~/media//Files/
Reports/2012/PIP_Best_Worst_Mobile_113012.
pdf), 25% of American Adults Own Tablet Computers
by the Pew Research Center (http://pewinternet.
org/~/media//Files/Reports/2012/PIP_
TabletOwnership_August2012.pdf).

64

Parks & Recreation

| FEBRUARY 2013 | WWW.NRPA.ORG

adults who own a tablet
computer (iPad, etc.).

adults who owned a tablet
computer in September
2010.

26: Percentage of

U.S. adults who own an
e-reader.



February 2013 - Parks & Recreation

Table of Contents for the Digital Edition of February 2013 - Parks & Recreation

February 2013 - Parks & Recreation - 1
February 2013 - Parks & Recreation - 2
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