February 2014 - Parks & Recreation - 24

Member to Member
" Park It Forward " Initiative
Promotes Park and Recreation
Month for Kansas City
By Erin Gregory

I

n August of 2012, the citizens of Kansas City, Missouri, passed a sales tax
in support of Kansas City Parks and Recreation, a CAPRA-certified agency. Among other benefits, the tax explicitly called for funding revamped
parks marketing materials and an updated website. As a result, the agency's
marketing department initiated a major rebranding campaign in the first quarter of 2013 - the first in more than five years.
The rebranding process included a completely redesigned website from the ground up; new print
collateral; ad placements on everything from buses to billboards;

enhanced social media efforts; and
public relations for print, television
and radio editorial. The process
was completed in late spring of
2013, just in time for NRPA's an-

nual celebration of Park and Recreation Month in July.
To highlight the monthlong celebration of America's parks and
to supplement the efforts of the rebranding process, the Kansas City
Parks and Recreation marketing
team initiated the " Park It Forward "
campaign to drive additional traffic to the new website and its social
media platforms via posts of myriad
park activities.

Kansas City Parks and Recreation in Missouri generated increased participation from the community and new traffic for their new website through a citywide marketing campaign.

22

Parks & Recreation

| F E B R UA R Y 2 0 1 4 | W W W. N R PA . O R G



February 2014 - Parks & Recreation

Table of Contents for the Digital Edition of February 2014 - Parks & Recreation

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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2019
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2018
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2018
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2018
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2017
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2017
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2015
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2014
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2010
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