contents february 2016 volume 51 | number 2 | www.nrpa.org COVER STORY FEATURES 44 12 Steps to Sponsorship Success 48 The Great Drama of Great Park Sponsorship opens up a wealth of opportunities for park and recreation agencies looking to shore up their event and programming coffers Sylvia Allen More than a decade of political turmoil, mismanagement and an uncertain financial landscape has created an ongoing saga surrounding construction of California's Great Park, even as the project inches toward completion Michael Stockstill 52 Breaking Down Barriers: Parks and Recreation Connecting with Public Health .Richard J. Dolesh and Zarnaaz Bashir, MPH 2 Parks & Recreation | F E B R UA R Y 2 0 1 6 | W W W. N R PA . O R G