February 2020 - Parks & Recreation - 16

RESEARCH
NRPA Research Team Unveils
Suite of Resources in 2020
By Kevin Roth

O

ne characteristic of successful park and recreation agencies is a
commitment to continuous improvement through constant feedback and evaluation. Park and recreation leaders who engage
with their communities can ensure the amenities and services
their agencies offer meet the ever-evolving needs and desires of the public.

Over the past year, the NRPA research team has rolled out a suite of
resources that help park and recreation leaders develop these feedback
loops between their agencies and
the communities they serve. Each of
these resources provides your agency
a roadmap to assess the success of its
offerings with a focus on acting on
the results.
The Green Infrastructure Evaluation Framework (nrpa.org/GIFramework) is one example. This
online resource offers a collection of
tools, research-informed analysis and
worksheets that help park and recreation agency staff, local government
officials and others evaluate and communicate the benefits of these projects
to the public. The framework defines
four different types of benefits from
green infrastructure (GI) projects:
* Environmental benefits for water,
air, land and wildlife located in and
around your GI project area
* Health benefits for the physical
and mental health of community
members
* Social benefits focused on community cohesion and public safety,
and the neighborhood's increase in
GI knowledge and use
* Economic benefits for the local
workforce and neighborhood business development
14

Parks & Recreation

The most direct way to measure
the effectiveness and impact of your
agency's offerings is from immediate
feedback from park and recreation users. While online tools make it easier
than ever to conduct a survey, there is
so much more to an actionable evaluation survey. For example, it is imperative to ask the " right " questions, to
know how best to conduct the survey,
to accurately analyze the data and to
take meaningful action based on the
response. The NRPA customer feedback surveys resource center (nrpa.
org/Surveys-Customer) helps park
and recreation professionals meet this
challenge with a series of fundamental principles and tips for conducting
useful customer satisfaction surveys.

What We Do at NRPA
Event and Conference Surveys.
NRPA embraces the notion of continual improvement of its offerings
and services and relies on customer
feedback to make this happen. As
a result, we survey attendees at our
in-person and online events to ensure
they met or exceeded expectations
and to identify opportunities for improvement. We also are developing
new methodologies that will define
the changing needs and desires of the
field of parks and recreation.
Issue Tracking Survey. If you

| F E B R U A RY 2 02 0 | W W W. PA R K S A N D R E C R E AT I O N . O R G

stopped by the NRPA membership
center at the 2019 NRPA Annual
Conference, we might have asked you
to rate a set of park and recreationrelated issues on the level of importance to you and your agency. This
was the launch of a new research
initiative, the Issues Tracking Survey, that will be a tool to ensure we
are following the key challenges and
opportunities facing park and recreation professionals and their agencies. Throughout the year, we will
be sending out tracking surveys to a
select number of NRPA members,
asking them to rate a set of issues.
Your response will help us prioritize
our efforts in education, publications,
public policy and research as we advocate for high-quality parks and recreation throughout our nation.
2020 Membership Survey. We ask
that you keep an eye out for an NRPA
email during February, inviting you
to participate in a broad membership
survey. This survey will gather your
thoughts on your agency's mission,
the most significant challenges affecting your career and ways NRPA
serves as a professional resource. The
questionnaire also will focus on your
awareness and satisfaction with various NRPA offerings and services.
Please take a few minutes to complete the survey, since your feedback
will play a pivotal role not only for the
future of NRPA, but also for parks
and recreation as a whole.
Kevin Roth is Vice President of
Professional Development, Research and
Technology at NRPA (kroth@nrpa.org).



February 2020 - Parks & Recreation

Table of Contents for the Digital Edition of February 2020 - Parks & Recreation

February 2020 - Parks & Recreation - 1
February 2020 - Parks & Recreation - 2
February 2020 - Parks & Recreation - 3
February 2020 - Parks & Recreation - 4
February 2020 - Parks & Recreation - 5
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2021
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2020
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2011
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2010
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2010
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