January 2012 - Parks & Recreation - 49

FIGURE 29

Ratio
Average

A2

A3

A4

A5

A6

$542

$98

$33

$60

$116

$180

Acreage of parkland per 1,000 population

13

26

1

14

14

39

Acres of parkland maintained per FTE

12

20

2

14

7

13

Operating expenditures per capita

A1

FIGURE 30

Standards
Jurisdiction population per facility
Recreation/community center

A1

A2

A3

A4

A5

A6

30,000

33,500

13,459

62,592

20,262

61.272

Playground

1,333

2,233

10,767

4,815

4,052

1,751

Tennis court (outdoor)

5,000

1,595

17,945

10,432

4,052

4,713

Basketball court (outdoor)
Diamond baseball-90 ft base paths
Diamond baseball-50-65 ft base baths
Diamond fields-softball (youth)

3,333

8,375

8,972

7,598

20,424

30,000

11,167

53,834

20,864

30,393

15,318

4,615

2.481

6,729

8,942

30,393

30,636

20,000

4,786

26,917

12,518

12,157

NA

Revenues
Business planning and revenue generation opportunities are important aspects of current
operation. The table below (Figure 27) offers
an example of how you the database can enable
your department to find like departments that
are excelling at revenue generation. How do they
do it? Note that in the side-by-side data depicted,
agency A6 generates 39 percent of its total operations expenditures in fees and charges. In the
following rows we see that 61 percent of the revenue comes from program and class fees. Is this
scenario better than your numbers? A phone call
or email to that agency may yield further insights
for improving your own department's revenues.
Hard data
NRPA's online database also provides the hard
data your department needs for planning. Such
hard data is useful (as the agencies shown side by
side in Figure 28 demonstrate) as a comparative
anchor for the goals and strategies you set.

Ratios
The hard data can also be used to generate a
variety of ratios that make the review of other
departments' data more accurate and productive.
For example, even though all of the jurisdictions
in Figure 29 are between 50,000 and 75,000
population, it is easier to understand the acres-ofparkland-scale when each number is shown as a
ratio of acres per 1,000 population.
Standards
Land and facility standards are a continuing
issue for planners. Standards used in the past
were too generic and did not account for regional
or cultural differences. These new standards,
however, reflect actual service levels within
communities. Note the variability between them
(Figure 30). Aggregated numbers flatten clearer
that variance by using averages or medians. Most
importantly, these data points allow an agency to
track the service levels consistent with its own
community's needs.

2012 Parks and Recreation Special Report 	15



January 2012 - Parks & Recreation

Table of Contents for the Digital Edition of January 2012 - Parks & Recreation

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