ing colors, fonts and icons ever so slightly before selecting: How to Successfully Launch the Agency's New Brand Get Staff Buy-In. Staff will serve as your primary brand ambassadors interacting directly with the public. Prior to unveiling the new logo to the public, introduce it to staff, creating excitement and buzz from within. Organization. Develop a launch plan and strategy prior to making any major changes or purchases. Take inventory of every item/location where the current logo and tagline is, and determine what measures need to be taken in order to update those items. Work closely with staff to take advantage of every free or lowcost opportunity available within and outside the organization to promote the new brand. Consistency. Establish brand standards and share them with everyone. A logo ® Brooke Peterson is the Marketing and Communications Coordinator for the City of Chandler, Arizona (brooke.peterson@ chandleraz.gov). We know sport surfacing. We're the original. Our state-of-the-art tiles are engineered for professional performance with near bulletproof durability. Our tile is portable and very low maintenance. An excellent choice for any sport surface. And that's not all --- we make them affordable and easy to install. www.mateflex.com visually distinguishes an organization as a unique identity. When projected consistently, it becomes immediately recognizable and associated with that organization's services and facilities. To achieve maximum impact from a logo, it is imperative that no modifications or alterations be made to any of its parts. Any variation from the authorized logo will dilute the effectiveness of the brand identity. This undertaking is a marathon, not a sprint! Careful planning and organization is imperative to the overall success of implanting a new logo and tagline. 800.926.3539 mateflex-ad-7-23-14.indd 1 7/23/2014 9:31:36 AM W W W. N R PA . O R G | J A N UA R Y 2 0 1 5 | Parks & Recreation 23