July 2011 - Parks & Recreation - 67
By
parks & recreation at work
Let's Make a Deal
Raising awareness through group buying sites
By Heather Larson
shutterstock
E
very morning countless
numbers of people pour
themselves a steaming
cup of coffee, turn on their
computer, and search for
bargains on group buying sites. Whether
they click on Groupon-the granddaddy
of them all, Yollar, LivingSocial, Mamapedia, or any of the others, the majority look
for localized deals with high-percentage
discounts, which usually start at 50 percent off the regular price and go up from
there. Even Facebook has launched " Buy
with Friends " in five major cities where
users can easily share their buys with
their Facebook connections.
Have you considered selling passes,
admissions, or entrance fees to your attraction or facility on one of these sites?
Some organizations swear by group buying sites and use them often, while others
tread more cautiously.
Patti Clark, president and executive
director of the Austin Zoo and Animal
Sanctuary in Austin, Texas, speaks highly of the group selling concept. " It's a phenomenal way to reach out to thousands of
people, " she says.
The Austin Zoo has posted deals on
Groupon, which has more than 425,000
subscribers in the Austin area, as well as
LivingSocial, Crowdsavings, Yollar, BuywithMeAustin, and several others. Clark
says she signs the contract and watches
the income roll in. Her deals often include
half-price admissions and bags of animal
feed packaged together.
This year Cleveland Metroparks has
offered two different deals on Groupon-a
Sellers on group buying sites sometimes encounter unexpected
benefits above and beyond the number of sales their deal generates.
half-price admission for their Chalet Toboggan Chutes in January, and nine holes
of golf plus three small buckets of balls for
the driving range for $10 (regular price
is $21) in April. Bob Rotatori, manager of
marketing and public relations, said they
had hoped to sell 500 of each, but the Chalet sales went through the roof with 3,040
sales while the golf deal only recorded
608 transactions.
" We picked one of our least-played
and fairly new golf courses to help
showcase it to the 280,000-plus Cleveland Area Groupon subscribers, " Rotatori says. " It proved satisfactory, but we
thought the golf promotion would go over
stronger than it did. "
Marketing Advantages
If you're looking for different and economical ways of marketing, this doesn't
require an initial outlay of money.
The group buying sites usually only
make money when you do, by taking a
www.NRPA .ORG
J U LY 2 0 1 1
Parks & Recreation 65
July 2011 - Parks & Recreation
Table of Contents for the Digital Edition of July 2011 - Parks & Recreation
July 2011 - Parks & Recreation - 1
July 2011 - Parks & Recreation - 2
July 2011 - Parks & Recreation - 3
July 2011 - Parks & Recreation - 4
July 2011 - Parks & Recreation - 5
July 2011 - Parks & Recreation - 6
July 2011 - Parks & Recreation - 7
July 2011 - Parks & Recreation - 8
July 2011 - Parks & Recreation - 9
July 2011 - Parks & Recreation - 10
July 2011 - Parks & Recreation - 11
July 2011 - Parks & Recreation - 12
July 2011 - Parks & Recreation - 13
July 2011 - Parks & Recreation - 14
July 2011 - Parks & Recreation - 15
July 2011 - Parks & Recreation - 16
July 2011 - Parks & Recreation - 17
July 2011 - Parks & Recreation - 18
July 2011 - Parks & Recreation - 19
July 2011 - Parks & Recreation - 20
July 2011 - Parks & Recreation - 21
July 2011 - Parks & Recreation - 22
July 2011 - Parks & Recreation - 23
July 2011 - Parks & Recreation - 24
July 2011 - Parks & Recreation - 25
July 2011 - Parks & Recreation - 26
July 2011 - Parks & Recreation - 27
July 2011 - Parks & Recreation - 28
July 2011 - Parks & Recreation - 29
July 2011 - Parks & Recreation - 30
July 2011 - Parks & Recreation - 31
July 2011 - Parks & Recreation - 32
July 2011 - Parks & Recreation - 33
July 2011 - Parks & Recreation - 34
July 2011 - Parks & Recreation - 35
July 2011 - Parks & Recreation - 36
July 2011 - Parks & Recreation - 37
July 2011 - Parks & Recreation - 38
July 2011 - Parks & Recreation - 39
July 2011 - Parks & Recreation - 40
July 2011 - Parks & Recreation - 41
July 2011 - Parks & Recreation - 42
July 2011 - Parks & Recreation - 43
July 2011 - Parks & Recreation - 44
July 2011 - Parks & Recreation - 45
July 2011 - Parks & Recreation - 46
July 2011 - Parks & Recreation - 47
July 2011 - Parks & Recreation - 48
July 2011 - Parks & Recreation - 49
July 2011 - Parks & Recreation - 50
July 2011 - Parks & Recreation - 51
July 2011 - Parks & Recreation - 52
July 2011 - Parks & Recreation - 53
July 2011 - Parks & Recreation - 54
July 2011 - Parks & Recreation - 55
July 2011 - Parks & Recreation - 56
July 2011 - Parks & Recreation - 57
July 2011 - Parks & Recreation - 58
July 2011 - Parks & Recreation - 59
July 2011 - Parks & Recreation - 60
July 2011 - Parks & Recreation - 61
July 2011 - Parks & Recreation - 62
July 2011 - Parks & Recreation - 63
July 2011 - Parks & Recreation - 64
July 2011 - Parks & Recreation - 65
July 2011 - Parks & Recreation - 66
July 2011 - Parks & Recreation - 67
July 2011 - Parks & Recreation - 68
July 2011 - Parks & Recreation - 69
July 2011 - Parks & Recreation - 70
July 2011 - Parks & Recreation - 71
July 2011 - Parks & Recreation - 72
July 2011 - Parks & Recreation - 73
July 2011 - Parks & Recreation - 74
July 2011 - Parks & Recreation - 75
July 2011 - Parks & Recreation - 76
July 2011 - Parks & Recreation - 77
July 2011 - Parks & Recreation - 78
July 2011 - Parks & Recreation - 79
July 2011 - Parks & Recreation - 80
July 2011 - Parks & Recreation - 81
July 2011 - Parks & Recreation - 82
July 2011 - Parks & Recreation - 83
July 2011 - Parks & Recreation - 84
July 2011 - Parks & Recreation - 85
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2009
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2009
https://www.nxtbookmedia.com