July 2015 - Parks & Recreation - 47

of Parks in July
The ongoing evolution of parks and recreation's
mission through three decades and beyond
By Roxanne Sutton

of reaching community members,
elected officials and important stakeholders. The way we consume information has changed a lot since 1985,
so while we may be telling much of
the same story, the means in which it
needs to be told has evolved.
The number and types of services
parks and recreation has provided
throughout the past 30 years has certainly evolved and changed, but many
things have stayed the same. We are
still seeking to engage community
members in the outdoors, help them
get healthy, and provide places for
them to connect and relax. Unlike
1985, however, we seek to connect
with a population that has basically
unlimited forms of entertainment in
the palm of their hand.
While we are oftentimes aiming
to remove the clutter of technology from our community's lives, we
shouldn't necessarily look at technology as a competing force with
our goals. Parks and recreation has
the opportunity to use technology
to both share our own " Power of
Parks " story and engage our community members in the essential
services we provide.
	

The next 30 years will certainly
show an increase in the integration
of technology with park and recreation services, but our mission to
be, and be recognized as, essential
service providers and the solution
for some of the toughest health and
wellness, conservation and social
equity issues facing society today
will endure. By sharing the power
of parks and recreation now and

into the future, we can all help ensure that vision becomes a reality.
Share the Power of Parks video with
your community members and stakeholders. The video and tips for sharing
can be found at www.nrpa.org/julypower-of-parks.
Roxanne Sutton is NRPA's Senior
Marketing and Communications
Specialist (rsutton@nrpa.org).

View and share our Power of Parks video at www.nrpa.org/power-of-parks.

W W W. N R PA . O R G | J U LY 2 0 1 5 |

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July 2015 - Parks & Recreation

Table of Contents for the Digital Edition of July 2015 - Parks & Recreation

July 2015 - Parks & Recreation - 1
July 2015 - Parks & Recreation - 2
July 2015 - Parks & Recreation - 3
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