July 2019 - Parks & Recreation - 18

COMMUNITY CENTER
Using Snapchat to Connect with
Generation Z and Millennials
By Jennifer Elliott

P

ark and recreation departments depend on generation after
generation of park visitors to ensure their sustainability in the
community. This reality means that Generation Z (individuals
born from 2000 to the present) and millennials (those born from
1981 to 1999) are the future of your park and recreation strategy, and the
customers of the immediate future, who you should start engaging with
now. By increasing the awareness of younger citizens about their local
park and recreation offerings, park departments can not only help them
stay active and value natural resources, but also build relationships that
can last for decades.
Snapchat is one social media platform, park and recreation leaders
must use to reach the digitally tethered members of Gen Z and millennials. If what you know about
Snapchat is limited to the social media photos of individuals sporting

digital bunny ears, then it's time you
learned everything a park and reaction leader needs to know about this
wildly successful communication
platform, and how it can become a
critical component of your quest to
engage the two groups.

Snapchat Basics
Snapchat is a free mobile messaging application used to share
photos, videos, drawings and text
messages. Originally intended to
encourage a more natural flow of
interaction, what sets it apart from
other social platforms is that its
messages disappear from the recipient's smartphone after only a
few seconds. This feature is why
Snapchat's branding includes the
now-iconic ghost symbol. This disappearing act is also what initially
made the app so popular among
young social users. Snapchat is also
entirely mobile, which means its
users can only access the platform
from a mobile device.

How Snapchat Works
Snapchat, which evolved from a
public entity and camera company,
called Snap, offers the following
functionality:
* Live one-to-one video chats
* The ability to create personalized
caricature-like avatars
* Sharing of chronological " stories " comprised of videos, photos and captions with followers
* The ability to discover custom
content from major publishers
and brands
* Private media storage
* The ability to add augmented
reality (AR) filters to photos and
videos (those bunny ears you've
been seeing)
* The ability to showcase a user's
live location on a world map

16

Parks & Recreation

| J U LY 2 0 1 9 | W W W. PA R K S A N D R E C R E AT I O N . O R G



July 2019 - Parks & Recreation

Table of Contents for the Digital Edition of July 2019 - Parks & Recreation

July 2019 - Parks & Recreation - 1
July 2019 - Parks & Recreation - 2
July 2019 - Parks & Recreation - 3
July 2019 - Parks & Recreation - 4
July 2019 - Parks & Recreation - 5
July 2019 - Parks & Recreation - 6
July 2019 - Parks & Recreation - 7
July 2019 - Parks & Recreation - 8
July 2019 - Parks & Recreation - 9
July 2019 - Parks & Recreation - 10
July 2019 - Parks & Recreation - 11
July 2019 - Parks & Recreation - 12
July 2019 - Parks & Recreation - 13
July 2019 - Parks & Recreation - 14
July 2019 - Parks & Recreation - 15
July 2019 - Parks & Recreation - 16
July 2019 - Parks & Recreation - 17
July 2019 - Parks & Recreation - 18
July 2019 - Parks & Recreation - 19
July 2019 - Parks & Recreation - 20
July 2019 - Parks & Recreation - 21
July 2019 - Parks & Recreation - 22
July 2019 - Parks & Recreation - 23
July 2019 - Parks & Recreation - 24
July 2019 - Parks & Recreation - 25
July 2019 - Parks & Recreation - 26
July 2019 - Parks & Recreation - 27
July 2019 - Parks & Recreation - 28
July 2019 - Parks & Recreation - 29
July 2019 - Parks & Recreation - 30
July 2019 - Parks & Recreation - 31
July 2019 - Parks & Recreation - 32
July 2019 - Parks & Recreation - 33
July 2019 - Parks & Recreation - 34
July 2019 - Parks & Recreation - 35
July 2019 - Parks & Recreation - 36
July 2019 - Parks & Recreation - 37
July 2019 - Parks & Recreation - 38
July 2019 - Parks & Recreation - 39
July 2019 - Parks & Recreation - 40
July 2019 - Parks & Recreation - 41
July 2019 - Parks & Recreation - 42
July 2019 - Parks & Recreation - 43
July 2019 - Parks & Recreation - 44
July 2019 - Parks & Recreation - 45
July 2019 - Parks & Recreation - 46
July 2019 - Parks & Recreation - 47
July 2019 - Parks & Recreation - 48
July 2019 - Parks & Recreation - 49
July 2019 - Parks & Recreation - 50
July 2019 - Parks & Recreation - 51
July 2019 - Parks & Recreation - 52
July 2019 - Parks & Recreation - 53
July 2019 - Parks & Recreation - 54
July 2019 - Parks & Recreation - 55
July 2019 - Parks & Recreation - 56
July 2019 - Parks & Recreation - 57
July 2019 - Parks & Recreation - 58
July 2019 - Parks & Recreation - 59
July 2019 - Parks & Recreation - 60
July 2019 - Parks & Recreation - 61
July 2019 - Parks & Recreation - 62
July 2019 - Parks & Recreation - 63
July 2019 - Parks & Recreation - 64
July 2019 - Parks & Recreation - 65
July 2019 - Parks & Recreation - 66
July 2019 - Parks & Recreation - 67
July 2019 - Parks & Recreation - 68
July 2019 - Parks & Recreation - 69
July 2019 - Parks & Recreation - 70
July 2019 - Parks & Recreation - 71
July 2019 - Parks & Recreation - 72
July 2019 - Parks & Recreation - 73
July 2019 - Parks & Recreation - 74
July 2019 - Parks & Recreation - 75
July 2019 - Parks & Recreation - 76
July 2019 - Parks & Recreation - 77
July 2019 - Parks & Recreation - 78
July 2019 - Parks & Recreation - 79
July 2019 - Parks & Recreation - 80
July 2019 - Parks & Recreation - 81
July 2019 - Parks & Recreation - 82
July 2019 - Parks & Recreation - 83
July 2019 - Parks & Recreation - 84
July 2019 - Parks & Recreation - 85
July 2019 - Parks & Recreation - 86
July 2019 - Parks & Recreation - 87
July 2019 - Parks & Recreation - 88
July 2019 - Parks & Recreation - 89
July 2019 - Parks & Recreation - 90
July 2019 - Parks & Recreation - 91
July 2019 - Parks & Recreation - 92
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2020
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2019
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2018
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2015
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2010
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2009
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2009
https://www.nxtbookmedia.com