June 2023 - Parks & Recreation - 56

Park Bench
Chesterfield Crowned Prismatic
Raptor Perches in Local Parks
In celebration of Park and Recreation Month 2022, Chesterfield
County (Virginia) Parks and Recreation designed a community
engagement strategy using Facebook posts about a large bird circulating
throughout its parks. The objective was to drive park and
trail visitation while increasing interest in the department's facilities
and services.
The idea was inspired by a campaign orchestrated by the Westminster
(Colorado) Parks, Recreation and Libraries Department
several years ago. Identified as the Chesterfield Crowned Prismatic
Raptor, or CCPR, the bird moved to a different park each week.
New information about the bird - name, size, color and habits -
generated by Chesterfield County Parks and Recreation emerged
on social media with the help of community members who agreed
to promote the campaign with their own posts, sharing information
and their own " sightings. " The bird also dropped multi-colored
(plastic) teeth for citizens to find and keep. Community members
could redeem a gold tooth for a prize. To join in the fun, the agency's
Rockwood Nature Center staff built a large nest and shared the
story with summer camp participants.
Posts about specific " sightings " of the fictional bird sparked interest
and garnered attention from outside the state and from
the media. Chesterfield County Parks and Recreation's two
initial Facebook posts were shared 57 times, and a flood of
comments filled the threads. A local TV station seeking a story
contacted the department, and a national zoological organization
called to inquire if this bird might be a missing fowl
belonging to a zoo from a neighboring state. Staff shared
the ruse and asked them to keep the information secret until
community members eventually figured out the real story. An
unusual and unrelated event occurred when a dolphin traveled
far upriver and appeared at one of the agency's facilities,
which made the news and added to the fervor and interest in
the equally mysterious CCPR.
Throughout July, many people visited the county's parks
searching for the CCPR and its fallen teeth. Engagement
on social media was high. Staff enjoyed the opportunity to
develop this unique strategy. The creative campaign met the
goals of promoting the department and increasing park visitation.
-
Sharon K. Entsminger, CPRP, Manager of Communications,
History and Special Events, Chesterfield County (Virginia)
Parks and Recreation
During Park and Recreation Month 2022, Chesterfield County (Virginia)
community members visited county parks searching for the Chesterfield
Crowned Prismatic Raptor.
56 Parks & Recreation | JUNE 2 0 2 3
| PARK S ANDRECRE AT ION . OR G
PHOTOS COURTESY OF CHESTERFIELD COUNTY PARKS AND RECREATION

June 2023 - Parks & Recreation

Table of Contents for the Digital Edition of June 2023 - Parks & Recreation

June 2023 - Parks & Recreation - Intro
June 2023 - Parks & Recreation - Cover1
June 2023 - Parks & Recreation - Cover2
June 2023 - Parks & Recreation - 1
June 2023 - Parks & Recreation - 2
June 2023 - Parks & Recreation - 3
June 2023 - Parks & Recreation - 4
June 2023 - Parks & Recreation - 5
June 2023 - Parks & Recreation - 6
June 2023 - Parks & Recreation - 7
June 2023 - Parks & Recreation - 8
June 2023 - Parks & Recreation - 9
June 2023 - Parks & Recreation - 10
June 2023 - Parks & Recreation - 11
June 2023 - Parks & Recreation - 12
June 2023 - Parks & Recreation - 13
June 2023 - Parks & Recreation - 14
June 2023 - Parks & Recreation - 15
June 2023 - Parks & Recreation - 16
June 2023 - Parks & Recreation - 17
June 2023 - Parks & Recreation - 18
June 2023 - Parks & Recreation - 19
June 2023 - Parks & Recreation - 20
June 2023 - Parks & Recreation - 21
June 2023 - Parks & Recreation - 22
June 2023 - Parks & Recreation - 23
June 2023 - Parks & Recreation - 24
June 2023 - Parks & Recreation - 25
June 2023 - Parks & Recreation - 26
June 2023 - Parks & Recreation - 27
June 2023 - Parks & Recreation - 28
June 2023 - Parks & Recreation - 29
June 2023 - Parks & Recreation - 30
June 2023 - Parks & Recreation - 31
June 2023 - Parks & Recreation - 32
June 2023 - Parks & Recreation - 33
June 2023 - Parks & Recreation - 34
June 2023 - Parks & Recreation - 35
June 2023 - Parks & Recreation - 36
June 2023 - Parks & Recreation - 37
June 2023 - Parks & Recreation - 38
June 2023 - Parks & Recreation - 39
June 2023 - Parks & Recreation - 40
June 2023 - Parks & Recreation - 41
June 2023 - Parks & Recreation - 42
June 2023 - Parks & Recreation - 43
June 2023 - Parks & Recreation - 44
June 2023 - Parks & Recreation - 45
June 2023 - Parks & Recreation - 46
June 2023 - Parks & Recreation - 47
June 2023 - Parks & Recreation - 48
June 2023 - Parks & Recreation - 49
June 2023 - Parks & Recreation - 50
June 2023 - Parks & Recreation - 51
June 2023 - Parks & Recreation - 52
June 2023 - Parks & Recreation - 53
June 2023 - Parks & Recreation - 54
June 2023 - Parks & Recreation - 55
June 2023 - Parks & Recreation - 56
June 2023 - Parks & Recreation - Cover3
June 2023 - Parks & Recreation - Cover4
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2024
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2024
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/february-2024
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/january-2024
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/february-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/january-2023
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/february-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/january-2022
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/december-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/november-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/october-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/september-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/august-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/july-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/june-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/may-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/april-2021
https://ezine.nrpa.org/nrpa/ParksRecreationMagazine/march-2021
https://www.nxtbookmedia.com