March 2011 - Parks & Recreation - 17

be made into a park, and the rest would
be redeveloped later to retire the loans.
Both the public and private phases of the
plan would create jobs and bolster property values.
Messner chose to work with his alma
mater, Georgia Tech's School of Civil Engineering, in advancing the Red Fields to
Green Fields project because the school's
proximity to Atlanta places it, as Messner
puts it, " in the middle of one of the biggest real estate problems in the country. " Georgia Tech's role in the effort has
been to perform the research necessary
to demonstrate the economic feasibility of
demolishing " red " properties to convert
them to green spaces. The university is
also working with other cities (Cleveland,
Denver, Miami, Philadelphia, and Wilmington, Delaware) to produce " shovelready " real estate plans.
While Messner insists his idea is

When park and recreation personnel
become educated on real estate financing
and the real estate markets, the high value
of parks is an inescapable conclusion.
guided purely by fi nancial realities, he
adds that he is continually inspired by the
dedication of park devotees in the cities
he has worked with. He also enjoys the
role of educator and advisor to park and
recreation professionals. " I am pleased to
help educate parks and recreation people
that their work is critical to a city's proper
land management, " he says. " They often
have a tough time explaining the value
of parks. " Messner helps park agencies
think beyond day-to-day budget battles
by offering them a larger economic perspective on the vital role that parks play
not just in enhanced quality of life-but

in the overall fi nancial health of the nation. It's simple, he insists: When park and
recreation personnel become educated
on real estate fi nancing and the real estate markets, the high value of parks is an
inescapable conclusion.
From a Wall Street fund manager's
perspective, it all boils down to this:
" When the country is overloaded with
negative assets in the form of excess developed real estate, creating a neutral-topositive asset by bulldozing and creating
green space increases a city's and our
nation's economic wealth. "

-Interview by Maureen Hannan

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March 2011 - Parks & Recreation

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