March 2011 - Parks & Recreation - 68

There's an App for That
Arlington, Texas, Parks and Recreation Launches New App, Mobile Website

T

he Arlington Parks and
Recreation Depar tment
goes high-tech with the release of the City of Arlington smartphone app and
mobile website. In January, Arlington officially announced the release of its oneof-a-kind application for iPhones and
Androids.
" With the evolution of marketing in
our industry, this app is another way we
can reach our current and future customers, " said Gary Packan, CPRP, assistant
director of Parks and Recreation for the
City of Arlington. " This technology gives
us the ability to provide access to everything Parks and Recreation for people on
the move. "
Residents can sign up for programs
and summer camps, take an audio walking tour of the Caelum Moor Environmental Artwork, or book a tee time at a city
golf course. The application provides information not only on parks and recreation
activities, but includes other city departments, restaurants, hotels, and more.
As the community's need for readily available and accessible information
grew, the app was identified as a perfect

medium to provide this information. A
huge opportunity also existed for a way
to connect on-the-go visitors with useful
information about Arlington. The City of
Arlington app provides a wealth of web
pages for tourists seeking entertainment,
places to stay, things to do outdoors, and
more. Hundreds of thousands of people
visited the Cowboys Stadium in Arlington
and surrounding activities in the DallasFort Worth area for Super Bowl XLV. The
app was being developed for residents,
but the Super Bowl set the stage for a perfect launch time.
" There are so many more people connecting and using mobile technologies
as a prime communication tool, if not sole
communication tool, " said Deputy City
Manager Trey Yelverton. " We knew if we
weren't in that world, we would be missing the opportunity for that segment of the
population to connect with us. If you think
about public outreach, it is not about them
coming to you, it is about you going to
them. It is about connecting to all people. "
Some of the app highlights include:
■ Special Events - access to a complete list
of special events within the park system
■ Online Registration - register for a

the Arlington,
texas, mobile
website app allows
residents to sign
up for programs,
do audio walking
tours, and book
tee times.

66	 Parks & Recreation					 M A R C H 	 2 0 1 1 					 w w w . N R P A . O R G

program from your phone
Park Facilities - see information on every
park and trail in Arlington
■ Rent a Facility - rent a pavilion, meeting
room, and more
■ Social Networking - share on social networks to increase media integration
■ Attractions and Entertainment Guide -
check out Cowboys Stadium, Rangers
Ballpark, Six Flags over Texas, Six Flags
Hurricane Harbor, and the International
Bowling Campus
■ Access City Services - report graffiti or
vandalism in a park
■ City Directory - fi nd info on recreation
centers, forestry and beautification, libraries, recycling, and other city departments
■ Travel Info - get directions to a local park
or facility
■ Real-Time News Updates - stay informed
with live news
■ Be Heard-rate content and share
thoughts with the city
The iPhone application is available for
download in the Apple iTunes Store, the
Android application is available in the
Android marketplace, and the mobile
web app is available at http://m.arlington
tx.gov/.
®
■



March 2011 - Parks & Recreation

Table of Contents for the Digital Edition of March 2011 - Parks & Recreation

March 2011 - Parks & Recreation - 1
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