March 2014 - Parks & Recreation - 69

NRPA
Membership
Announces
500 Premiere
Agencies

RPA is pleased to announce
that with the addition of
Des Moines Parks and Recreation in January, the association has
reached a milestone of 500 agencies
that are taking advantage of the association's Premiere membership package. Agencies that choose to be part
of the Premiere membership program
pay one upfront cost, which allows all
of their full-time employees access to
a wide variety of professional development opportunities with NRPA, as
well as savings and discounts provided by dozens of NRPA Member Business Solutions.
" We are very excited about our
all-inclusive Premiere membership
package, the additional discounts
and benefits its provides, and the
opportunity it provides to extend
NRPA benefits to every employee
within an agency, " says Tiffany Walther, NRPA's membership manager.
" The Premiere membership package
is truly the best value. "
For detailed information about
Premiere membership and online
enrollment, visit www.nrpa.org/
premiere.

Staff Spotlight: Dana Storm

hen Dana Storm, senior manager of advertising sales for Parks &
Recreation Magazine, came on board at NRPA last summer, she
had some pretty big shoes to fill. Prior to her hiring, the magazine
had contracted with outside agencies to sell and manage advertising for the
magazine, and multiple salespeople worked to generate revenue for the publication. However, the magazine's new publisher thought it would be better to
bring in a dedicated individual who could fully understand NRPA's mission
and devote all of their energy toward the association's flagship publication.
After considering dozens of candidates and setting new advertising targets,
Storm was hired, and she has continually surpassed sales goals. The revenue
she has brought to the publication has given flexibility for improvements,
such as the separate Field Guide included with this issue - a marked improvement over last year's incorporated Buyer's Guide.

" Since Dana has come on board,
our advertisers have a better understanding of the industry, our members
and their needs, " says her supervisor,
Gina Mullins-Cohen. " She is friendly,
intelligent and persistent, which are
strong and necessary qualities for an
advertising manager to have. "
A teacher by training, Storm came
into advertising sales " by accident, "
she says. A publisher she knew needed help improving the success of
his magazine, so she jumped in and
found she had a knack for building
relationships with advertisers. Since
that first foray into ad sales more than
10 years ago, she has worked at newspapers, magazines and online publications, so she understands the broad
spectrum of client advertising needs
and makes customer service a priority. When reaching out to potential
advertisers, she considers the needs of
NRPA's members and does her best
to make connections with companies
that members would find useful.
" I want to help the magazine
be the best in the industry for our
members, " Storm says. " Parks
and recreation is a field I have always supported, and I like being
involved in bettering lives with

conservation, health and wellness,
and social equity. "
Storm is the proud mother of
three daughters in their late teens
and early 20s, two of whom are
currently studying at the University
of Virginia. To help fill her newly
empty nest, her daughters gifted her
with Holly, a border terrier puppy,
this past Christmas, and the pup
has been Storm's constant companion ever since. The two live in Berryville, Virginia.
- Danielle Taylor, Senior Editor of
Parks & Recreation Magazine

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March 2014 - Parks & Recreation

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