Making Corporate Urban Park Roundtable highlights key ways to effectively cultivate corporate partnerships By Maura Lout 44 Parks & Recreation T he United States, along with the rest of the world, continues to urbanize at a steady clip. Despite this ongoing influx into cities, public funding for park and recreation services has only just recovered from severe cuts caused by the Great Recession, according to research by The Trust for Public Land. Both government agencies and nonprofits continue to look for funding streams to sustain their parks. An increasing mix of public-private partnerships, conservancies, advocacy groups and business improvement or park improvement dis- | M A R C H 2 02 0 | PA R K S A N D R E C R E AT I O N .O R G