May 2012 - Parks & Recreation - 37

Public health continued from page 33

Knox County, Tennessee
K nox County Parks and Recreation
opened their farmers market in May 2008
with the goal of combining recreation and
leisure activities by reestablishing a traditional link between farmers and consumers. Through a partnership with the
University of Tennessee Agricultural Extension Department, Knox County was
able to reach a diverse group of visitors
and apply a number of new ideas and services. The additional exposure garnered
through partnerships has contributed to
an increase in facility rentals, and in June

34	 Parks & Recreation   M A Y

2 0 1 2    w w w . N R P A . O R G

of last year the market welcomed over
22,000 visitors, including many attendees
beyond that of the local neighborhood.
Knox County leveraged the success
of the market to apply for community improvement grants. Knox County secured
funds that enabled them to build a shade
structure for the market. By developing
diverse cooperative relationships, Knox
County has partnered with organizations
such as Ijams Nature Center, UT/Pellissippi State Culinary Institute, and local media
affiliates who have been significant assets
in obtaining funding, as well as in the operation and sustainability of the market.
As these communities illustrate, farmers markets enrich community health and
livability while boosting the local economy. Farmers markets rejuvenate communities by offering access to a variety
of fresh local produce to local communities and encouraging outdoor leisure
while revitalizing the community. Good
marketing techniques and insight into
the needs of local consumers play a vital role in engaging and growing support
for your market. Leveraging market successes and new partnerships attracts a
wider audience. As more park agencies
develop and maintain local farmers markets, they should continue to reach more
diverse populations, enhancing the quality of life for all community members.
Megan McConville is NRPA's

Health Coordinator.

THINKSTOCK

Johnson County. With a focus on providing
healthy options and choices the market has
instituted a 70:30 ratio for vendors, in which
70 percent sell produce, meats, cheeses,
and other food type items and 30 percent
sell art and craft products. This ratio helps
the market remain first and foremost a venue for farmers.
Iowa City vendors report that customers return again and again-and that they
often receive calls from customers asking to place special orders. By accepting
electronic bank transfer cards and the
Supplemental Nutrition Assistance Program (SNAP), all residents are able to
make market purchases. In addition, the
market is located near a small community pocket park-a location instrumental in
keeping people at the market longer and
providing an open space to socialize before, during, and after the market.



May 2012 - Parks & Recreation

Table of Contents for the Digital Edition of May 2012 - Parks & Recreation

May 2012 - Parks & Recreation - 1
May 2012 - Parks & Recreation - 2
May 2012 - Parks & Recreation - 3
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2021
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
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