May 2016 - Parks & Recreation - 75

Figure 2: 2010 Census Data and 2015 and 2020 Forecast Data of People Residing
Within a 10 Minute Drive of the Facility
Summary

Census 2010

2015 Forecast

2020 Forecast

Population

57,630

77,397

96,922

Households

18,455

24,597

30,693

Families

14,925

19,709

24,437

Average Household Size

3.12

3.15

3.16

Owner Occupied Homes

15,139

19,871

24,875

Renter Occupied Homes

3,316

4,726

5,817

Median Age

32.6

33.3

population, median age, number
and size of households and home
ownership
* Exercise habits of your community
* Recreation spending of your community, including participation
rates
* Social media usage of your community to assist with marketing
strategies
The NRPA Facility Market Report
also features a map of the potential
market for a given facility. This could
be a 10-minute walk or a 5-, 10-, 15or 30-minute drive from the facility.
You can select the appropriate distance based on the type of facility being analyzed. For example, a 30-minute drive may be the appropriate area
for analysis for a large regional park
while a 10-minute walk may make
more sense for analysis of a smaller
neighborhood park.
Perhaps your agency is looking toward the future? You can request an
NRPA Facility Market Report for a
park or facility that does not exist today or one that is about to undergo
a major renovation or repurposing.
We can produce an NRPA Facility

Market Report for a future park site
or facility not yet developed, arming
your agency with critical information
that can help with the planning and
development process.
NRPA Facility Market Reports
give you and your colleagues vital
market data that will help you:
* Identify the optimal programming
to increase usage and satisfaction
with your agency's offerings
* Identify opportunities for new potential markets that your agency
can serve
* Develop strategic plans on capital investments based on potential
markets served by your agency
If you agency is an NRPA Premier
agency, getting an NRPA Facility
Market Report is easy and is included
as a benefit of Premier membership.
You simply give us the address of the
facility and select the radius desired
for the analysis - choosing from a
5-, 10-, 15- or 30-minute drive or a
10-minute walk. Within five business
days of your request, we will send
you a customized report presenting
key U.S. Census Bureau and other

Figure 2 summarizes Census data of the
residents living within a 10-minute drive
of the facility, including population,
household formation and home ownership status. The 2010 data represents
actual United States Census data, while
the 2015 and 2020 figures are projections
developed by Esri. The projections are
based on forecasts for births, deaths,
international and domestic migration and
other factors that influence population
shifts. These projections, which naturally
are subject to revision, assist your agency
in its planning of future programming at
the facility over the coming years.

marketing data for the potential market of your facility.
Learn more about NRPA Facility
Market Reports and find out how
many reports your agency can receive at www.nrpa.org/FMR. Not
a Premier member? NRPA Facility
Market Reports are available for a
nominal charge. Even better, visit
www.nrpa.org/premier to learn how
the NRPA Facility Market Report is
just one of the many benefits available to you and your agency as a Premier member.
Kevin Roth is NRPA's Vice President of
Research (kroth@nrpa.org).

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Parks & Recreation

May 2016 - Parks & Recreation

Table of Contents for the Digital Edition of May 2016 - Parks & Recreation