November 2021 - Parks & Recreation - 50

OPERATIONS
Increasing Efficient Communication With
Recreation Management Software
By Gloria Walker
ecreation management software should be an all-in-one solution
that gives park and recreation staff the ability to run every aspect
of their organization smoothly and efficiently to deliver the very
best experiences and services. From engaging the community
and streamlining operations to managing participation, recreation management
software should help your organization perform at its best. Ensuring
the following features are included in your recreation management software
can help you continue connecting with and supporting your community.
Membership Management
Manage all aspects of your member
base though a single cloudbased
recreation
R
Activity
and Program
Management
Give your community on-demand
access to all your programs, activities
and classes with recreation management
software that offers convenient
and accessible mobile registration for
both in-person and virtual classes. If
the class is popular, you'll want to
be able to easily manage waitlists to
ensure full enrollment and optimize
class, camp and event space as needed,
or even offer multiperson discounts
for families registering more
than one participant.
Recreation management software should
allow park and recreation staff to run every
aspect of their organization smoothly and
efficiently.
management
software solution that saves crucial
hours for staff, so they can focus on
the community. Quickly and effectively
manage memberships with a
workflow that offers an unlimited
number of membership types, passes
and rates, and can issue multiple
cards for family members.
Recreation
management
software
should offer self-serve options
online for members, process automatic
renewals, offer pay-in-full or
custom payment plans, send automatic
email confirmations and accept
payments.
Facility Management
Streamline the reservation process
for your staff and community
members by utilizing recreation
management software that allows
users
to book facilities,
ervations for your community that
feature waivers and permit management.
Marketing
and
Communication Tools
Connecting with your community
effectively should be a snap with
recreation management software.
An all-in-one solution should include
the following:
* The ability to create highly targeted
lists
based on specified
criteria, such as age, registration
history and interests
* A customizable email tool
* Easy-to-use email templates
* The ability to send out texts
to members about scheduling
changes or facility updates
* Social sharing tools built
into
the registration process, so that
members can share their plans
or activities at your organization
or virtually on their social media
channels
The job of recreation managelockers
and
equipment without having to
leave the comfort of home. When
staff can easily view, maintain
and update a scheduling calendar,
it helps to prevent double bookings.
Through your software, you
should be able to offer online res50
Parks & Recreation | NOVEMBER 2 0 2 1
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ment software is to be an all-in-one
solution, so that park and recreation
staff can focus on their community
members. By utilizing recreation
management software, you
can connect with your members
from their first visit through years
of participation to give them quality
service that makes them want
to come back to your facility or
participate virtually time and time
again.
Gloria Walker is Director of Marketing at
ACTIVE Network (gloria.walker@
activenetwork.com).
November 2021 - Parks & Recreation

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