October 2012 - Parks & Recreation - 51

Will Work (and Research) for Free!
The highest-quality products come at the best-possible price

T

HE MUTUALLY BENEFICIAL RELATIONSHIP between park and recreation agencies and aca-

FUTURE LEADERS

BY ANNA PECHENIK MAUSOLF

demic institutions is well established. Recreation education programs routinely send students
on internship opportunities and organize teams of extra-credit seekers for volunteer events.
Recreation students make great staff members-they're (almost always) enthusiastic, motivated, and
ready to put their classroom knowledge to good use.
Recreation students can do many amazing
things for free. Their instructors are invested in
student success and rarely let them fail. After all,
there are learning objectives to reach and a university reputation to uphold. Students attend class
to learn how to create quality products, and their
fantastic labor cost doesn't solely apply to entrylevel positions and volunteer opportunities.
Last year, my educational institution met with
a municipal park administration to discuss their
recent marketing study. Commissioned by the
city, the ﬁnal report was professionally spiralbound, with all the necessary note tabs and a
plastic cover. The content, however, was obviously

and severely lacking for any reader who understands proper recreation research. While the parks
director proudly stated that it had only cost $5,000
to hire a local marketing ﬁrm for the document,
our ﬁrst thought was, " What a waste of $5,000. " We
could have done it for free. We do it all the time.
Have you heard about this fantastic (large, easy,
new) grant? Maybe not, because you have to set
next month's schedule, answer 40 emails, and
call the mayor back. Wouldn't it be wonderful
to have a team of volunteer grant writers, who
could independently identify, secure, and help
administer recreation funds for your agency?
There certainly is such a team available-they're

knowledgeable

motivated
enthusiastic

talented

ISTOCK

free

WWW.NRPA.ORG | OCTOBER 2012 |

Parks & Recreation

49

October 2012 - Parks & Recreation

Table of Contents for the Digital Edition of October 2012 - Parks & Recreation

October 2012 - Parks & Recreation - 1
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