October 2018 - Parks & Recreation - 28

MEMBER TO MEMBER

Communicating Inclusion Through Images
By Koboi Simpson

T

he concept of inclusion can be weighted and thorny, but ultimately, it tells us who is entitled to participate. The inverse can
be just as powerful: Being excluded sends a clear message about
who is not welcomed or, worse, not even considered.

Images play a powerful part in
communicating the message of inclusion. Consider the photo frames
at the local big-box store. Many
of us browse the shelves looking
for the right color, size and shape
of the frame to display our fondest memories. Retailers try to help
us decide by including pictures of
families, celebrating life and familiar milestones. The goal is for us to
imagine ourselves, our families and
our friends in those actual frames.

For people of color and the differently abled, this exercise takes a little more effort. Few of the pictures
in store-bought photo frames feature
same-sex families, QuinceaƱera celebrations or interracial wedding receptions, although they are as commonplace and ubiquitous as are the
stores that carry the merchandise.
Members from these segments of
society must strain to see themselves
as a part of " normal life " represented in those frames.

Rebranding
In 2016, the Clayton County Parks
& Recreation Department adopted a new tagline, " It Starts in the
PARKS, " and embarked on an initiative to rebrand itself. This created an opportunity to intentionally
ensure that all imagery reflected
the community, affirming its value and making a clear statement
about who is welcome to take part
in the program offerings.
The initial step was to define the
" It " in the tagline. The objective
was to promote the benefits derived from the park and recreation

PHOTOS COURTESY OF CLAYTON COUNTY PARKS & RECREATION DEPARTMENT

26

Parks & Recreation

The same comment could have
been made about the marketing
products created and distributed by
the Clayton County Parks & Recreation Department. The branding efforts of the department, which serves
a suburb just south of Atlanta, have
historically targeted white members
of the community, even though the
most recent census data show that
people of color comprise more than
70 percent of the population. Notwithstanding, print and electronic
media routinely and consistently did
not include images of African-American, Asian and Hispanic citizens in
both internal and external marketing
collateral. The result was the projection of a white citizenry, and an
alienation of the majority of Clayton
County constituents.

One of several Clayton County Parks &
Recreation Department's " It Starts in
the PARKS! " campaign posters.
| O C T O B E R 2 0 1 8 | W W W. PA R K S A N D R E C R E AT I O N . O R G



October 2018 - Parks & Recreation

Table of Contents for the Digital Edition of October 2018 - Parks & Recreation

October 2018 - Parks & Recreation - 1
October 2018 - Parks & Recreation - 2
October 2018 - Parks & Recreation - 3
October 2018 - Parks & Recreation - 4
October 2018 - Parks & Recreation - 5
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October 2018 - Parks & Recreation - 27
October 2018 - Parks & Recreation - 28
October 2018 - Parks & Recreation - 29
October 2018 - Parks & Recreation - 30
October 2018 - Parks & Recreation - 31
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October 2018 - Parks & Recreation - 37
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October 2018 - Parks & Recreation - 53
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October 2018 - Parks & Recreation - 62
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October 2018 - Parks & Recreation - 91
October 2018 - Parks & Recreation - 92
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2016
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2014
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2013
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2012
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2012
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/september-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/july-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/june-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/may-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/april-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2011
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2010
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