September 2012 - Parks & Recreation - 21

using the " power of voices, " -the more
an agency connects with the customer,
the more fans the agency can acquire.
An agency with a satisfied constituency base and market penetration of more
than 60 percent can be a powerful voice
in front of elected officials. More importantly, the satisfied customer becomes a
loyal fan and the voice for public support
for park and recreation services. Building advocacy is staying connected to
your customer through superior customer service, quality products, and unwavering commitment to the ultimate parks

and recreation experience.
The 3 C's are really a continuum of connection to the community. The successful
execution of one C will drive the others.
Financial sustainability comes from attention to all three.
Mastering the 3 Cs is will be critical for
the growth and development of park and
recreation in the environment of the new
normal. And with the skills and approaches
taught at the NRPA Revenue Development
and Management School, every agency can
improve its position in its community. However, building a more enterprise-focused

agency while building community and political support must go hand in hand with
the expanded enterprise operations.
For more information on NRPA's Revenue Development and Management
School held each March, visit: www.
nrpa.org/Professional-Development/
Conferences-and-Schools/ RevenueDevelopment-and-Management-School.
MARY BETH THAMAN is Director of
Kettering, Ohio, Parks and Recreation and
Paul Gilbert is Executive Director of the
Northern Virginia Regional Park Authority.

PROR AG IS SPOTLIG HT

Where are the Playgrounds?
A Matter of Access
According to NRPA's PRORAGIS
research database, the
average community has
one playground per 3,884
residents. That ratio varies by
a jurisdiction's population:

4,434
17,363

4,815
3,515
Number of
residents
served per
playground:
community
population

ĂČāĊĊ
LESS THAN 20K

ĂĀƫƫąĊƫ

ĆĀƫ ƫ ĊĊƫ

100K TO 250K

OVE R 2 50 K

PRORAGIS, short for Park and Recreation Operating Ratio and Geographic Information System, is NRPA's cuttingedge, online management tool, designed for public park and recreation agencies. It is free to all NRPA members.
Justify what you need by knowing where you stand: visit www.nrpa.org/proragis.

W W W . N R P A . O R G    S E P T E M B E R 2 0 1 2    Parks

& Recreation

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September 2012 - Parks & Recreation

Table of Contents for the Digital Edition of September 2012 - Parks & Recreation

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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2021
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2020
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2019
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2018
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2017
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2017
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2017
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/november-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/august-2016
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2014
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2013
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2012
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