September 2013 - Parks & Recreation - 63

Presenter: James Barnes, Director of Operations, Village of Wellington, Florida
Great ideas and viable solutions do
not just rain down from above. Innovation is not only an outcome but
also a process. The most innovative
agencies and companies have can-do,
must-do cultures that are high-energy
and seemingly infectious. If agencies are to succeed in harnessing the
power of innovation, they will have
to work hard to create innovation
cultures. To that end, this session will
review the necessary ingredients to
successful innovation.
Session 2121
Want to Make $100K Online on
Black Friday? Here's How!
Room: 340AB
Presenter: Jenise Jensen, Administrative
Manager of Recreation, Town of Breckenridge Recreation Department, Colorado
What do aliens, cartoons, comic
strips, Spanish radio, the Internet
and TV appearances all have in common? Combined together, they make
up the ingredients of our recreation
department's strongest marketing
promotion. With a little creativity,
you can engage your community
for six weeks leading up to the holidays and do an " Out of This World
Black Friday " promotion. We did it
and generated $97,000 last year and
$128,000 this year, with 66 percent
new members!
10:05-10:30 a.m.
Session 2122
10 Top Recreation Apps
for your iPhone
Room: 320ED
Presenter: Mike McFarlane, Owner, Island Recreation, Honolulu, Hawaii

Untapped resources...we never
have enough of them. What if you
had a device that could produce a
league schedule, locate a hiking
trail, create and monitor your workouts, find treasure, identify a plant,
be an emergency first-aid reference,
locate a grant source and so much
more? In 20 minutes, we'll totally
geek out, looking at 10 iPhone apps
that every recreation professional
could use and then showing you
how to find more!
Session 2126
How to Make a Peanut Butter and
Jelly Sandwich
Room: 371DEF
Presenter: Shannon Keleher, Recreation
Manager, City of Gainesville, Florida
In order to lead effectively, you must
be able to give simple, clear and detailed directions. Join me as I share
my experience of asking my recreation staff to explain to me how to
make a peanut butter and jelly sandwich. I guarantee that the results
will surprise you and that you will
leave laughing!
Session 2130
Parks = Wellness: Doctors Prescribing Parks to Promote Good
Health
Room: 350DEF
Presenter: Rachel Newhouse, Park Planner, Montgomery County Department of
Parks, Silver Spring, Maryland
Being outside and in nature is very
good for your health, as more and
more research is showing. This session will focus on aspects of human
health: physical, mental, social
and spiritual, and how being in a
park can improve people's health.
Research from a pilot program be-

tween Montgomery County, Maryland, parks and doctors will be discussed, and the audience will learn
how this partnership is working to
combat health problems and increase park usage.
Session 2132
Starting a " Friends " Group to
Support Parks and Recreation!
Room: 320CF
Presenter: Eileen Lohner-Turk, Parks
and Recreation Division Manager, City
of Oceanside, California
The City of Oceanside, California,
just started a " Friends " group three
years ago - learn how we got it started and what we have accomplished
in three short years! You can achieve
great things by working together.
Learn about friend-raising and fundraising, and how this can be a vehicle
to bring in needed resources!
Session 2140
Web 2.0: Learn How to Digitally
Connect with the Community!
Room: 360CF
Presenter: Marc Poynter, IT Support Specialist, Maryland National Capital Park
and Planning Commission, Riverdale,
Maryland
This speed session will cover Web
2.0 and how user-generated content
and social networking sites can aid
in connecting with the community.
Learn about everything from wikis
to social networking sites to blogs
and video sharing. You will learn
how Facebook, Twitter and other
social network media can provide
free or low-cost advertising for your
park and trails. You will also hear
concerns such as intellectual property rights, ownership and security
concerns.

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Parks & Recreation

September 2013 - Parks & Recreation

Table of Contents for the Digital Edition of September 2013 - Parks & Recreation