September 2014 - Parks & Recreation - 33

ADVOCACY

A Fresh Approach to Advocacy
By Kevin O'Hara

A

50-year anniversary is a great opportunity for any association to do
some self-reflection. As we review our advocacy strategies leading up
to NRPA's 50th birthday, we think it's time for some improvements to
our advocacy approach that will meet the challenges of 2015 and beyond, while
still maintaining our critical advocacy leadership role.
To improve the effectiveness of
NRPA's federal public policy advocacy efforts, we will make several
changes in our longstanding annual
approach. These include:
Conducting targeted legislative flyin sessions geared toward key members of Congress (such as those who
sit in pivotal positions on key committees of jurisdiction) by recruiting
NRPA members and involved citizens who reside and operate programs within their respective districts to make in-person visits. This
constituency-based " grasstops " approach is being increasingly utilized
by associations to best align limited

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Parks & Recreation

advocacy resources, thus ensuring
that NRPA is getting the most bang
for our advocacy buck.
Better aligning NRPA advocacy
efforts and the congressional calendar. In years past, Congress operated under a relatively predictable annual schedule. NRPA's Legislative
Forum was originally envisioned
to occur during the annual appropriations season, when lawmakers
determined how to allocate federal
dollars to efforts that help park and
recreation agencies and related programs. In recent years, for a host of
reasons, the congressional calendar
has become less predictable and

| S E P T E M B E R 2 0 1 4 | W W W. N R PA . O R G

therefore having a spring " fly-in " no
longer makes sense. A targeted approach allows us to respond to the
latest developments in the congressional calendar, ensuring that our
visits are timely and relevant.
The above grasstops approach and
others (such as joint advocacy letters)
will replace the traditional annual Legislative Forum. The Forum has proven to be less strategic than activities
that are more geographically targeted
and well-timed to the Congressional
schedule. Moreover, this improved
advocacy targeting will help NRPA
optimize precious budget funds and
improve overall return on investment
for funds that are expended. In other
words, we are able to make stronger
advocacy strides without implications
to your bottom line as a member.
If you, your state association, a group
from your agency or involved citizens

September 2014 - Parks & Recreation

Table of Contents for the Digital Edition of September 2014 - Parks & Recreation

September 2014 - Parks & Recreation - 1
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/march-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/february-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/january-2016
https://www.nxtbook.com/nrpa/ParksRecreationMagazine/december-2015
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https://www.nxtbook.com/nrpa/ParksRecreationMagazine/october-2015
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