September 2018 - Parks & Recreation - 42

FUTURE LEADERS

Importance of Community Engagement
for Young Nonprofit Organizations
By Ramona Sudbeck, M.S., and Michael J. Bradley, Ph.D.

N

onprofit organizations take on many responsibilities that
for-profit organizations do not. As a result, they are inclined
to seek out help and partners within communities, making engagement in communities a high priority. According to Nonprofit Hub, a popular website for this field, some of the largest struggles
nonprofit organizations face are retaining and engaging donors, sustainability and lack of resources. Tackling these issues can be daunting, however, seeking resources throughout a community and appealing to those
resources can lessen these struggles. Creating a network of community
relations and community engagement will promote and develop positive
benefits, such as community partnerships, name recognition and continued
growth - all in cost-effective and sustainable ways.
Before a young nonprofit begins
seeking resources, partnerships and
other help, it will need to show
that it is also willing to be a helpful
community supporter and is an organization that's worth supporting.
This can be done by first engaging
the nonprofit in the community,
40

Parks & Recreation

helping in existing areas where the
goals align with those of the nonprofit. Creating these relationships
will not happen quickly and requires a lot of continued effort but
will help ensure the success of the
organization over time.
Young nonprofits might begin

| S E P T E M B E R 2 0 1 8 | W W W. PA R K S A N D R E C R E AT I O N . O R G

their community engagement by
dovetailing on existing community events. If a community has an
annual festival; for example, the
nonprofit might exchange volunteers for an opportunity to be promoted or post a booth at the event.
Enough engagements like these
will create a community record,
which can be presented when seeking help with the nonprofit's own
events and fundraisers. This snowball effect works to create different levels of community rapport,
demonstrating that the nonprofit
is willing to invest its time to help
anywhere possible in the community. Helping on different levels
will make the nonprofit a valuable
resource, and one the community
deems worth supporting.



September 2018 - Parks & Recreation

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