September 2018 - Parks & Recreation - 56

H E A LT H A N D W E L L N E S S

Farmers Markets
Access to healthy, fresh and local fruits and
vegetables in your community park
By Allison Colman

L

ocal park and recreation agencies already have a role in supporting access to healthy foods and nutrition education, but there
are additional opportunities to increase access to healthy, fresh
and local foods. One of the growing trends in communities nationwide, and an area of continued growth economically and programmatically across the park and recreation field, is the rapid expansion of
the farmers market industry and other community-supported agriculture
(CSA) initiatives.

Park and recreation agencies
are well-suited to leverage
their role as trusted providers
of accessible health and
wellness opportunities and
landowners and partner
in efforts to expand local
agriculture initiatives
54

Parks & Recreation

Growing Demand
for Farmers Markets
Over the past decade, there has
been steady growth across the
farmers market industry nationwide. In 2015, the U.S. Department
of Agriculture's (USDA) Agricultural Marketing Service (AMS)
highlighted the expanding role that
farmers markets play in communities nationwide. At that time, more

| S E P T E M B E R 2 0 1 8 | W W W. PA R K S A N D R E C R E AT I O N . O R G

than 8,400 farmers markets existed in the USDA Farmers Market
Directory, with market managers
indicating in a 2014 survey that
business was not only expanding
but was also thriving. The survey
identified several trends across the
farmers market industry, including:
* increased consumer traffic, sales
and demand
* the expansion and importance of
farmers markets accepting supplemental nutritional assistance
* an increase in efforts around
nutrition education provided at
market sites
* strengthening opportunities for
community engagement and
linking local food business development



September 2018 - Parks & Recreation

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