September 2019 - Parks & Recreation - 108

OPERATIONS
Tips for Increasing Concessions
Cost Recovery
By Sonia Myrick
s noted in the 2019 NRPA Agency Performance Review report released earlier this year, there continues to be a decline in general fund support from local and state governments for park
and recreation systems across the country and increasingly
agencies are being " challenged to generate more of their operating and
maintenance costs from fees and charges. " The report further states that
" the need for self-generated revenues could put pressure on agencies as
they continue in their mission to serve all members of their communities,
including those with little means to pay for park and recreation services.
Balancing financial needs with the social equity mission will be one of
the most challenging issues facing park and recreation professionals in the
coming year and beyond. "

A

It is a delicate balancing act.
Generate too much income from
concessions and a park may see

106 Parks & Recreation

its general funds support decline
even further or see the funds it generates from concessions absorbed

| S E P T E M B E R 2 0 1 9 | W W W. PA R K S A N D R E C R E AT I O N . O R G

back into the city's general fund. In
this new normal of bike and ride
sharing and mobile food delivery
via services like food trucks, there
seems to be any number of ways
parks can provide patrons with services beyond the traditional food
stand and kayak/boat rentals.
Several years ago, the City of
Philadelphia Parks and Recreation,
the Fairmount Park Conservancy
and Philadelphia's Commission
on Parks and Recreation commissioned a study of the park department's concession operations to
develop an overarching strategy.



September 2019 - Parks & Recreation

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