September 2019 - Parks & Recreation - 71

How growing the sport can mean new
business - and a whole new outlook
By Mary Helen Sprecher

P

sst! Hey, park and recreation directors. Remember us? We're your tennis courts. Oh, sure, you may
have forgotten all about us (and, sometimes, it shows), but we have a message for you: We're still
here. People still love us. And we have potential you aren't even aware of. In fact, we might even
be the answer you've been looking for to help make your park busier and more vibrant - and to
raise its public profile. Oh, and did we mention we could even give you a new revenue stream?
You see, parks have traditionally been the epicenter of tennis in the United States. In fact, 70 percent
of all tennis is played at public facilities, either free
or for very little cost. And, the appeal of tennis goes
across all demographic and socioeconomic groups.
It is, after all, the sport for a lifetime. It can be
learned in childhood - or adulthood, for that matter. It can be played by three generations (and, sometimes, even more). Because of this, and because of

Artist's renderings of the new Golden Gate Park
Tennis Complex in San Francisco. Once completed,
it will have 17 new courts, including a stadium
court with built-in seating for 200, a pickleball
court and a new 7,800-square-foot clubhouse.

its wide appeal, the sport aligns with NRPA's Health
and Wellness and Social Equity Pillars.
And, all it takes is a committed effort to get things
moving - as a few groups have discovered. You
may even find yourself inspired to shake the dust
off your racquet and make tracks
to your courts - just to see
what both you and those
courts can do.

W W W. PA R K S A N D R E C R E AT I O N . O R G | S E P T E M B E R 2 0 1 9 |

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September 2019 - Parks & Recreation

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