Boutique Design - May/June 2010 - (Page 50)

I N R E F L E C T I O N Still in the Game B Y K E L L E Y G R A N G E R Erin Kendrew Then & Now: Designer, Cheryl Rowley Design friends and co-workers. I’ve seen a lot of friends who’ve started their own small businesses and are using the Internet and all of these networking tools to promote themselves. While I’m not in that position, I absolutely admire their creativity and thinking outside the box, which is pretty amazing to see. 3. What advice do you have for the new Boutique 18? I think you have to stay true to yourself and be able to respect the process. Constantly look for inspiration and utilize it as best you can. 4. What about the hospitality design industry makes you most optimistic at the moment? The sense of teamwork that we have in the office right now is really high. 1. What has made you stay with Cheryl Rowley Design over the years? We get a diverse group of projects, which is nice for a change. I’ve been comfortable here and I’m still learning something every day, which I think is something I wrote about in my first interview. It keeps me interested and involved. 2. What do you think has been the biggest change in the industry since you won the award? Other than the obvious that there isn’t as much work to choose from, I think I’ve seen a lot of entrepreneurial spirit and ambition in some Momoko Morton Then: Designer at 4240 Architecture | Now: Principal, NAKA Designs It’s a 100 percent different. Having that ownership and the control over decision making and the direction of the firm is huge. Even though the economy is really tough and we started right as the economy started to go down the drain, I wouldn’t go back to salary for anything. 3. What do you think has been the biggest change in the industry since you won the award? In 2007 there was so much money in the industry. Larger architectural practices didn’t have to worry about being lean and efficient. There’s always a budget, there always has been and there always will be. But nowadays, it’s about being a lot more creative to give our clients that product that they truly want with a tighter schedule and a tighter budget. 1. How does your firm differ in philosophy from one like 4240? I’ve worked only at architectural firms in the past. Being an interior designer within an architecture firm I think they always focus on architecture — it’s hard to really truly integrate it but we’ve made that our biggest priority here. When we start a project, interiors and architecture start at the same time, interiors don’t come on the project three or four months after the architecture is started. 2. How is does having an ownership stake in a firm change the game for you? Susana Simonpietri Then: Designer at Studio Gaia | Now: Owner of Chango Design and Co. 2. How have you managed in spite of economic turmoil? I try to keep my overhead as low as possible because I knew that this was happening [in the economy] and I knew it was a risk. At the same time, it’s been very interesting because clients are still out there, people are still doing restaurants, people are still doing residences, they’re not necessarily willing to pay the fees that a large firm has. My overhead is lower and I’m able to give them the same product for a lot less, so it’s been good in that sense. 3. How is owning your own firm different than being a designer at one? It’s been fantastic for me. It’s scary but what makes it worth it is the freedom. I was actually quite free at both firms before, but 1. When we featured you in the Boutique 18 you were with another firm. What’s happened since? I left after I completed one of my projects and I was offered a senior associate position at Zeff Design. I worked with them on a bunch of hospitality projects, I did a lot of restaurants in the city and pitches for hotels and a project in Hong Kong which was great. I had been doing my individual projects since 2007 but finally last June I decided I had a big enough client to move on my own. I decided to make it official and start my own firm. 50 • boutique DESIGN may/june 2010

Table of Contents for the Digital Edition of Boutique Design - May/June 2010

Boutique Design - May/June 2010
BD Launches ScanLife Technology
The Rocco Forte Collection
Kimpton Open Another Hotel Palomar
Steve Wynn Unveils Encore
NEWH Members Tour NYC’s Newly-Renovated Surrey Hotel
Novo Arts Hotels S.A.S. Studio Night to Benefit the Give Your Art Foundation
BDNY Advisory Board Meets to Tour New Building and Discuss Trade Show Launch
Business Sense
On the Boards: Sephen Jacobs and Andi Pepper Introduce the Upcoming Gansevoort Park
Q&A with Ed Bakos and Anthony DiGuiseppe
We Proudly Present the 2010 Boutique 18 - Read Their Story in Pictures
In Reflection
World by DESIGN
Bath and Spa
Amsterdam Film, UXUS Design, Transforms Napa Valley Garage Winery into Majestic Upscale Tasting Den, Merus
Calendar/Advertisers' Index

Boutique Design - May/June 2010