ISTAT Jetrader - Autumn 2020 - 10

PERSPECTIVES

Priscilla Ferreira Branco
Senior Vice President and Regional Manager for
Latin America and the Caribbean at GECAS

Jetrader spoke to Priscilla Ferreira Branco,
senior vice president and regional manager for
Latin America and the Caribbean at GECAS,
about her career, changes she's seen over the
years, COVID-19 and more.
Jetrader: Can you tell me a little
about your background?
Priscilla Ferreira Branco (PFB):
I started my career in aviation as a
lawyer focused on structured financing
contracts. As I migrated toward the
business side, I pursued an MBA in
business management. I apply both set
of skills in my role today.
Jetrader: Where did you begin your
career, and how did you get started
at GECAS?
PFB: I began in 2004 representing
lessors and financiers in Brazil at Basch
& Rameh, a boutique consultancy firm
well known in the Brazilian aviation
market. I moved to Azul in 2009
where I stayed for 10 years covering
a variety of roles, culminating in the
head of fleet management. I moved to
GECAS one year ago, where I lead the
commercial team in Latin America and
the Caribbean.
Jetrader: Having moved from the
airline side to the leasing side, what
is your perspective on how airlines
view the industry versus lessors?
PFB: The airline side tends to
make decisions based on a variety
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of factors - sometimes not
100% directly based on financial
aspects. That can sometimes be
hard to understand from a lessor
that is primarily focused on the
asset management, asset returns,
and risk assessment in terms of
creditworthiness and jurisdiction.
In the end, both the airlines and
the lessors are essential to aviation
and "feed" from one another to thrive
in such a complex business. On both
sides, the relationships matter and
can help sustain ongoing and repeat
transactions. As we all know, there are
a good number of airlines that wouldn't
have succeeded without the key support
of some lessors and, of course, the
lessors need the airlines to succeed
to have a viable/profitable business
of their own.
Jetrader: What are the challenges
that you didn't anticipate in making
the switch from airline to lessor?
Are there any issues you're able to
uniquely deal with having been an
airline executive?
PFB: I clearly didn't anticipate
COVID-19 happening! We all know
aviation has its cycles with ups and



ISTAT Jetrader - Autumn 2020

Table of Contents for the Digital Edition of ISTAT Jetrader - Autumn 2020

ISTAT Jetrader - Autumn 2020 - Intro
ISTAT Jetrader - Autumn 2020 - Cover1
ISTAT Jetrader - Autumn 2020 - Cover2
ISTAT Jetrader - Autumn 2020 - 1
ISTAT Jetrader - Autumn 2020 - 2
ISTAT Jetrader - Autumn 2020 - 3
ISTAT Jetrader - Autumn 2020 - 4
ISTAT Jetrader - Autumn 2020 - 5
ISTAT Jetrader - Autumn 2020 - 6
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ISTAT Jetrader - Autumn 2020 - Cover3
ISTAT Jetrader - Autumn 2020 - Cover4
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