Focus Magazine - Fall 2014 - (Page 44)
SELLINGSKILLS
The Power of Virtual
Coaching and Mobile Video
I By Paul Short and Melyssa Plunkett-Gomez
One of the best
things coaches can
do is to help their
teams become
better self-coaches.
T
oday our industry faces reduced budgets,
fewer training events, distributed field
forces and diminished time to coach and
develop our people. It is critical to find
innovative processes and technologies that will
help deliver the necessary sales results to fuel
future growth.
Boosting the coaching relationship of the
sales manager and representative is a proven
way to enhance customer engagement and
deliver better sales results. Providing your
managers with the power of virtual coaching is
one way to increase the frequency and
enhance the effectiveness of their
coaching interactions.
goals of the launch of the app. Following is a
summary of key performance indicators:
2.2
additional interactions
with managers per representative (+110 percent).
100
percent sales team
certification within
24 hours of approval.
1/2
Launch goal achieved in
half the projected time.
79
total practice sessions
per representative.
Methods
This is a
retrospective
analysis
and
case study
in the launch
of a new, mobile
video application
within a specialty sales
force. The primary goal was
to increase the frequency and
effectiveness of manager coaching.
The secondary goals were certifying the
sales team during a product launch, increasing
sales representative self-coaching, and
improving sales performance. The key metrics
for the program were the number of additional
coaching interactions, launch goal achievement
and the number of practice sessions per
representative.
Results
Results of the program met and exceeded
expectations for the primary and secondary
44
Discussion
One way to boost the power of your sales
management team is to increase their presence
with their teams. Through the adoption of this
virtual coaching tool, we increased the number
of coaching interactions by 110 percent. These
virtual, asynchronous coaching sessions
supplemented the regularly scheduled live, field
interactions. Simply increasing the number of
coaching interactions creates a greater level of
representative engagement, enhances the
manager's effectiveness with her team, and
leads to greater customer engagement. This
was successfully demonstrated through the key
performance indicators referenced above.
One of the best things coaches can do is to
help their teams become better self-coaches.
This is important since the majority of time a
representative is in territory occurs without the
manager. A secondary benefit of the virtual
coaching environment was the increase in selfcoaching by the sales team.
The average representative conducted 79
FOCUS | FALL 2014 | www.L-TEN.org
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Table of Contents for the Digital Edition of Focus Magazine - Fall 2014
Focus Magazine
From the President: Recognizing Value (and Vice Versa)
Table of Contents
Table of Contents
Guest Editor: On the Cutting Edge of Training and Technology
Front of the Room: The Presenter's Burden
Neuroscience: Learning, Disrupted
LTEN Conference Wrap-Up
Creating a Foundation for Innovation Training
The Science of Learning: Improving How We Train
Sustaining Learning, Driving Results
Member Solutions: Training the Tenured
Podcasts: Delivering Information and Inspiration
Leader-Led Learning: Developing Capabilities
The Power of Virtual Coaching and Mobile Video
Diving into Product Launches
Virtual How: Onboarding Training Programs
Member News
Ad Index
Focus Contacts
5 Questions with DJ Mitsch
Focus Magazine - Fall 2014
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