Focus Magazine - Summer 2014 - (Page 11)
Your Network and the
Your success is
based on who you
know and who
knows of you.
'd like to challenge you, and maybe even
provoke you: You are doing a poor job of
cultivating your social network.
In my role as executive director, I get calls
weekly from members who have been laid off.
When I pull up their profile on LinkedIn, they
typically have few connections and little
activity. They are beginning their networking
after they've been let go, when it's far too late.
Building your network isn't just about job
security or climbing the career
ladder faster-though it will
help with both. Have you ever
thought you might like to
write a book, become a
consultant, hob nob with
celebrities, help a friend in
need, get your kid an
internship, influence federal
legislation or just have some amazing
The most important part of our new name,
the Life Sciences Trainers & Educators Network
(LTEN), is the word network.
In the industrial age, wealth and success
came from what you could build. In the
information age, success came from what you
knew. In our new Internet-driven, social
"connection economy," rewards go to leaders of
tribes and those with the most active networks.
In my own life, my network has brought
* Because I spoke at a conference, I got my
first book deal from an editor in the room.
* Because I returned the call of a recruiter, I
was introduced to a man who would end up
investing $1 million in my company.
* Because I volunteered for a local
organization, I became the confidant of a
U.S. congressman and friends and business
partners with a U.S. senator.
* Because I share my passion for leadership on
blogs and various social media channels, I've
been invited to meet and speak with a
Fortune 500 CEO in Zurich, a sheik in
Dubai, a four-star general at the Pentagon
and the chamber of commerce in Shanghai.
I consider these kinds of opportunities
inevitable for anyone who invests in their
network. Cultivating a network means seeking
out new relationships, sharing lessons you've
learned and keeping in touch with people.
The easiest thing you can do for your career
is to build up your connections on LinkedIn.
Ninety percent of all people have fewer than
500 connections on LinkedIn. One life sciences
recruiter told me recently, "When I see
someone with less than 500 connections I
immediately think 'loser' and when I see 500+ I
know I'm dealing with a 'player.'"
I told you I would provoke you.
I believe in what Stanford sociology
professor Mark Granovetter has termed the
power of weak ties. Granovetter studied job
seekers who found work through personal
contacts, and more than 80 percent said the
new job came from a connection they rarely
saw or was one person removed from them.
In the connection economy your success is
based on who you know, and who knows of
you. LTEN is a network that gives you a
tremendous opportunity to write, to speak, to
form lasting relationships at our live events, and
to connect with fellow members on LinkedIn.
Don't be invisible. Opportunities await. I
Kevin Kruse is the executive director of LTEN and co-author of the New York Times best-seller, We: How to Increase
Performance and Proﬁts through Full Engagement. Email Kevin at kkruse@L-TEN.org.
FOCUS | SUMMER 2014 | www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Summer 2014
From the President: Clarity, Community & Career
Table of Contents
Table of Contents
Guest Editor: Your Network and the Connection Ecomony
Front of the Room: Getting Your Head Right
Introducing LTEN: The Life Sciences Trainers & Educators Network
Communities of Practice: Learning in Action
Are We Living in a Post-LMS World?
Member Solutions: Measuring the Impact of Training
Selling as a Team Sport
From the Training Room to the Board Room
The Science of Changing Sales Behavior
Personalized Medicine: The Coming Revolution
Virtual How: Trends in Selling Models
5 Questions with Nigel Brooksby
Focus Magazine - Summer 2014