Focus Magazine - Summer 2014 - (Page 17)

COVERSTORY Introducing THE LIFE SCIENCES TRAINERS & EDUCATORS NETWORK I By Kristen Brill The Life Sciences Trainers & Educators Network underscores who we represent, what we represent and the importance of community. A fter 43 years, a 35,000 percent growth in membership, the addition of new industry sectors and a radically different training environment, some might say it's about time! The former Society of Pharmaceutical and Biotech Trainers (SPBT) announces its new name - one that reflects all this positive change in a few words or even better, a mere four letters. The Life Sciences Trainers & Educators Network, or LTEN (el-ten), underscores who we represent, what we represent and the importance of community. The name is the result of a meticulous process that involved membership surveys, focus groups, a scan of today's healthcare industry, recognition of the multitude of services and resources the organization now offers and - importantly - an ongoing, lively discussion among the membership, directors and staff. Having kicked-off more than a year ago, the re-branding effort was an intentional process of transformation. It became clear from member feedback that as the external environment changed at an exponential rate and imposed new expectations around value and transparency, life sciences trainers were operating amid a landscape of both uncertainty and opportunity. The thenSPBT needed an updated "face" that would acknowledge external influences and speak to a new paradigm of training excellence. The Third Times a Charm As the saying goes, the third times a charm. And in fact, LTEN is the third name for the organization over the past four decades. To a large degree, the evolution of the name mirrors that of the healthcare industry and the expanding role of trainers. LTEN began in 1971 as the National Society of Pharmaceutical Sales Trainers (NSPST). Launched in a meeting of just four forward-thinking training leaders, it began against a backdrop of increased pressures to improve industry standards. Focused solely on heads of training in pharmaceutical companies, the group carried a philosophy that trainers could benefit by sharing ideas between Learning Technology Sharing FOCUS | SUMMER 2014 | www.L-TEN.org 17 http://www.L-TEN.org

Table of Contents for the Digital Edition of Focus Magazine - Summer 2014

Focus Magazine
From the President: Clarity, Community & Career
Table of Contents
Table of Contents
Guest Editor: Your Network and the Connection Ecomony
Front of the Room: Getting Your Head Right
Neuroscience: Neuroliteracy
Introducing LTEN: The Life Sciences Trainers & Educators Network
Communities of Practice: Learning in Action
Are We Living in a Post-LMS World?
Member Solutions: Measuring the Impact of Training
Selling as a Team Sport
From the Training Room to the Board Room
The Science of Changing Sales Behavior
Personalized Medicine: The Coming Revolution
Virtual How: Trends in Selling Models
Member News
Ad Index
Focus Contacts
5 Questions with Nigel Brooksby

Focus Magazine - Summer 2014