Focus Magazine - Summer 2014 - (Page 26)
FEATURESTORY
Are We Living in a
Post-LMS World?
I By Michelle Nolin, CPLP
Sales trainers must
meet the learner
where they live.
I
realize what I am about to write
might not make me the most
popular girl on the
biopharma/medical device sales training
block, but I think we may indeed be living in a
post-LMS world.
Learning management systems have been in
place now for many years, and this article is not
about the Top 10 LMS solutions in 2014 or
statistics about usage. Generally speaking, most
companies have an LMS, and many companies
find themselves with more than one LMS, as
systems have been added to other systems for
various specific purposes over the years, or
inherited along with the acquisition and merger
of multiple companies into one. I won't soon
forget the answer to a standard question asked
at a project kick-off:
Question: "Which LMS do you currently
use?"
Answer: "We have 14. I'll get you the list."
The time and financial investment to
purchase, validate, implement,
and integrate an LMS into the
IT infrastructure of a company
is no small undertaking. Nor is
replacing one, or even
upgrading the features. As
trainers we are often painted
into an instructional corner by
what the LMS can, and cannot,
do. And, thankfully, enterprise
LMSs are able to do more than
ever before to organize, deploy,
document, track and measure
training.
Let's set aside the
"document" part, for just a
moment. We aren't going to
suddenly find ourselves in a
less regulated industry, with
26
fewer
compliance
obligations. There will always be a place for
validated, behind-the-firewall, enterprise
systems that track compliance training required
by regulators. That's a given. And to be fair,
LMSs are indeed evolving, offering cloud-based
systems, supporting HTML5, and moving
beyond SCORM technology standards with the
Experience API, among other significant
accomplishments.
Mobile in Mind
Let's put the IT and compliance aspects of
this discussion in a parking lot for just a
moment, and examine this purely from an
instructional design point-of-view. What is the
best way to deliver performance-driving
training and just-in-time support tools to the
highly mobile biopharma/ medical device sales
representative? mLearning. To truly drive
performance and sales force effectiveness, sales
trainers must meet the learner where they
live-on their tablet and their smartphone.
While mLearning is hardly new, how we
think about the "m" has changed. Sitting in a
ballroom chair at the eLearning Guild's
mLearnCon last year in Silicon Valley it was as
if a lightning bolt struck when I heard someone
say, "mobile is not the device, it's the learner." I
had literally two weeks earlier facilitated an
LTEN (SPBT) session on mLearning and
knowledge retention and failed to articulate
that very precise, and very accurate,
observation.
Epic fail.
FOCUS | SUMMER 2014 | www.L-TEN.org
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Summer 2014
Focus Magazine
From the President: Clarity, Community & Career
Table of Contents
Table of Contents
Guest Editor: Your Network and the Connection Ecomony
Front of the Room: Getting Your Head Right
Neuroscience: Neuroliteracy
Introducing LTEN: The Life Sciences Trainers & Educators Network
Communities of Practice: Learning in Action
Are We Living in a Post-LMS World?
Member Solutions: Measuring the Impact of Training
Selling as a Team Sport
From the Training Room to the Board Room
The Science of Changing Sales Behavior
Personalized Medicine: The Coming Revolution
Virtual How: Trends in Selling Models
Member News
Ad Index
Focus Contacts
5 Questions with Nigel Brooksby
Focus Magazine - Summer 2014
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