Focus Magazine - Summer 2014 - (Page 5)
FROM THE PRESIDENT
John Sjovall
Clarity, Community
& Career
When people pull
with the same oar,
the boat moves faster.
W
hether you train or educate, in front of
a class or a single person, face-to-face
or virtually, if your audience is sales
reps, managers, medical educators, marketers,
researchers, health care providers or patients,
putting the learner first is always good business.
In life sciences, it gets more complicated
every day. Putting the learner first isn't just one
way to build long-term, sustainable success ...
it's the only way.
This is so easy to say and yet hard to do, as
learners have individual needs. On top of that
we have intense pressure to do more with less
manage shrinking budgets, push things
virtually, etc. You have to satisfy multiple
masters, and you also have to keep your
supervisors, their supervisors and the entire
chain of command happy.
Pressure? What pressure? I won't tell you
more of what you already know.
But that doesn't mean I can't help ... or,
more accurately, that we can't help. As we
celebrate the next evolution in the society's
history - the transition to becoming the Life
Sciences Trainers & Educators Network
(LTEN) - we are focusing our efforts to support
you around three approaches: Clarity,
Community and Career. (Read more about the
LTEN transition and those three C's in this
issue's cover story on Page 17.)
Each of those three C's will help provide
support and guidance to do our jobs better,
enhance our services to our customers and
companies, and deliver better education.
The first C or clarity is fairly obvious. We
need to be giving clear, accurate, and actionable
education so our learners can use and apply
what they have been taught. Education has to
be coupled with marketing messages and
regulatory guidance in many cases - we are in
business, after all. The more engaging and "real
world" the education is, the more it will appeal
to the learner. In short, clarity engages, educates
and builds trust. There is also the clarity that
LTEN offers you. Through our conferences,
webinars, newsletters, workshops and Focus
magazine, we help to educate and inform with
research, benchmarking and other tools.
We have heard you loud and clear;
Community has been overlooked. We need a
community dedicated to making learning
better in life sciences. Keeping in mind that
when people pull with the same oar, the boat
moves faster, LTEN members can share best
practices, lessons learned and inspirations to
make learning more engaging and avoid "check
the box" activities! We need to become the
"Facebook" of life sciences learning, to build
stronger connections through LTEN's existing
and future systems. We need you to participate
and share to create that robust community.
Finally, there's Career, the C that most
closely touches our personal needs. LTEN will
support careers with information, resources
and connections. You can enhance your career
through LTEN: by taking advantage of the
connections, finding mentors, using the
available tools and participating in our
development opportunities afforded by our
webinars, classes, and conferences.
We're living in an exciting time, with
changes that challenge us, growth that
motivates us and potential that drives us. If we
keep our eyes on the prize - a healthy world
and a healthy bottom line - success will surely
follow. I
John Sjovall is president of LTEN and executive director, sales training & development, at Daiichi Sankyo. Email
John at jsjovall@dsi.com.
FOCUS | SUMMER 2014 | www.L-TEN.org
5
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Summer 2014
Focus Magazine
From the President: Clarity, Community & Career
Table of Contents
Table of Contents
Guest Editor: Your Network and the Connection Ecomony
Front of the Room: Getting Your Head Right
Neuroscience: Neuroliteracy
Introducing LTEN: The Life Sciences Trainers & Educators Network
Communities of Practice: Learning in Action
Are We Living in a Post-LMS World?
Member Solutions: Measuring the Impact of Training
Selling as a Team Sport
From the Training Room to the Board Room
The Science of Changing Sales Behavior
Personalized Medicine: The Coming Revolution
Virtual How: Trends in Selling Models
Member News
Ad Index
Focus Contacts
5 Questions with Nigel Brooksby
Focus Magazine - Summer 2014
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