Winter 2014 - Focus Magazine - (Page 25)
FEATURESTORY
Building a Company Resumé
I By Peter Marchesini and Renee Kosor
Training is in a
unique position
to help share
success stories.
D
eciding where to shop, conduct business
and even go to work these days begins
with an Internet search. Facebook,
Twitter, Yelp, Trip Advisor and Google combine
to give information seekers invaluable insight
about pricing, customer service, and value.
Much of what is published is a mixture of the
good, the bad and the ugly. e 2013 Local
Consumer Review Survey in the United States,
Canada and the United Kingdom revealed that
79 percent of customers view online reviews as
valuable as personal recommendations. In fact,
73 percent indicated that the positive user
reviews made consumers more likely to trust
those businesses.
For the life sciences industries, while most
have created a presence on LinkedIn and to a
lesser degree on Facebook, there exists a special
kind of social media feedback forum: Café
Pharma. It is here where many disgruntled
employees give anonymous voice to their
professional - and sometimes personal-issues
at work.
Unfortunately, what's posted on this
particular site rarely rises above negativity and
frequently gives off an inaccurate impression of
the corporate culture. Aer much time is spent
contacting the moderators, some posts can be
deleted but, as is true with everything online,
nothing is ever completely removed.
Rather than spending valuable company
time contacting website moderators, companies
could have a much more positive solution. A
study on the characteristics of online reviews
conducted by Cornell University reported that
88 percent of respondents shy away from
leaving negative reviews, preferring to share
positive experiences with the public.
Sharing Stories
Counterbalancing the negative comments
posted is easily done but requires much more
than a professional website with a loy vision
and elaborate mission statement. People want
more. Reading feedback is essential because of
where it comes from: other users. Inside
organizations, there are thousands of real
people living the culture and experiencing the
leadership. It is these people who can share
personal stories, small wins and comment on
the culture within the organization.
is insight can be gained by third-party
generated employee surveys and exit
interviews. Such insight would balance out the
negative reviews while building a positive
employee base and a network of prospective
alumni who support the company well into the
future. If you and your company are worried
about what publishing both of these data sets
would say about your company...why not do
something about this? Training is in a unique
position to help share success stories.
Much like a personal resumé, a company
resumé would include information such as:
* What your company is known for
* How your physicians, employees and
patients view your organization
* What small-wins were experienced in the
recent past
* Awards and references
FOCUS | WINTER 2014 | www.L-TEN.org
25
http://www.L-TEN.org
Table of Contents for the Digital Edition of Winter 2014 - Focus Magazine
Focus Magazine
From the President: It's Not Just a Game
Table of Contents
Table of Contents
Guest Editor: Examining Training Strategies through the CEO's Lens
Front of the Room: Can You Unpack That?
Neuroscience: Understanding the Why
Medical Device & Diagnostic Trainers Summit Wrap-Up
Centralizing Learning at UCB
Building a Company Resume
Solving the Case of the Disengaged Learner
Member Solutions: Onboarding and Developing the Training and Education Staff
Member News
Lights, Camera, Training!
Leveraging Volunteer Opportunities
Advancing Interaction, Dialogue and Decisions
Virtual How: Training the Sales Rep of the Future
Ad Index
Focus Contacts
5 Questions with Max Bazerman
Winter 2014 - Focus Magazine
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