Winter 2014 - Focus Magazine - (Page 25)

FEATURESTORY Building a Company Resumé I By Peter Marchesini and Renee Kosor Training is in a unique position to help share success stories. D eciding where to shop, conduct business and even go to work these days begins with an Internet search. Facebook, Twitter, Yelp, Trip Advisor and Google combine to give information seekers invaluable insight about pricing, customer service, and value. Much of what is published is a mixture of the good, the bad and the ugly. e 2013 Local Consumer Review Survey in the United States, Canada and the United Kingdom revealed that 79 percent of customers view online reviews as valuable as personal recommendations. In fact, 73 percent indicated that the positive user reviews made consumers more likely to trust those businesses. For the life sciences industries, while most have created a presence on LinkedIn and to a lesser degree on Facebook, there exists a special kind of social media feedback forum: Café Pharma. It is here where many disgruntled employees give anonymous voice to their professional - and sometimes personal-issues at work. Unfortunately, what's posted on this particular site rarely rises above negativity and frequently gives off an inaccurate impression of the corporate culture. Aer much time is spent contacting the moderators, some posts can be deleted but, as is true with everything online, nothing is ever completely removed. Rather than spending valuable company time contacting website moderators, companies could have a much more positive solution. A study on the characteristics of online reviews conducted by Cornell University reported that 88 percent of respondents shy away from leaving negative reviews, preferring to share positive experiences with the public. Sharing Stories Counterbalancing the negative comments posted is easily done but requires much more than a professional website with a loy vision and elaborate mission statement. People want more. Reading feedback is essential because of where it comes from: other users. Inside organizations, there are thousands of real people living the culture and experiencing the leadership. It is these people who can share personal stories, small wins and comment on the culture within the organization. is insight can be gained by third-party generated employee surveys and exit interviews. Such insight would balance out the negative reviews while building a positive employee base and a network of prospective alumni who support the company well into the future. If you and your company are worried about what publishing both of these data sets would say about your company...why not do something about this? Training is in a unique position to help share success stories. Much like a personal resumé, a company resumé would include information such as: * What your company is known for * How your physicians, employees and patients view your organization * What small-wins were experienced in the recent past * Awards and references FOCUS | WINTER 2014 | 25

Table of Contents for the Digital Edition of Winter 2014 - Focus Magazine

Focus Magazine
From the President: It's Not Just a Game
Table of Contents
Table of Contents
Guest Editor: Examining Training Strategies through the CEO's Lens
Front of the Room: Can You Unpack That?
Neuroscience: Understanding the Why
Medical Device & Diagnostic Trainers Summit Wrap-Up
Centralizing Learning at UCB
Building a Company Resume
Solving the Case of the Disengaged Learner
Member Solutions: Onboarding and Developing the Training and Education Staff
Member News
Lights, Camera, Training!
Leveraging Volunteer Opportunities
Advancing Interaction, Dialogue and Decisions
Virtual How: Training the Sales Rep of the Future
Ad Index
Focus Contacts
5 Questions with Max Bazerman

Winter 2014 - Focus Magazine