Focus Magazine - Fall 2015 - (Page 19)

COVERSTORY AstraZeneca: Creating a Blended Learning Curriculum ■ By Clare Miller, Donna Maier, Michael Ballas and Lynn Lentz "The essence of the curriculum is telling a good story. The curriculum begins with the science to build the foundation of understanding, additional critical nuances are provided by appreciating the patient experience and considering the healthcare providers' perspectives and finishing with the value of each therapy." - Les Castro, Ph.D., lead scientific strategist, Axiom  From left, Michael Ballas of Axiom by ApotheCom and Clare Miller and Donna Maier of AstraZeneca partnered to help create blended learning for AstraZeneca's respiratory sales training. is vision was shared with the AstraZeneca hen the AstraZeneca Respiratory sales Respiratory brand team members, who quickly training team decided to update its embraced it and partnered with training to respiratory learning curriculum for make it a reality. Together, the training and new hires, the training needed to be iPad brand teams aligned on moving forward to accessible, flexible and patient-centric. execute their vision: To create a best-in-class Important to the team was including patient respiratory curriculum to prepare their stories in order to bring the disease state to life representatives for the and help the sales specialists imminent growth of the better understand the burden The vision was to ensure the AstraZeneca respiratory of disease for patients new learning curriculum reflected franchise, while always suffering from asthma or keeping the patient at the company's core values. Chronic Obstructive the center of this vision. Pulmonary Disease (COPD). In true AstraZeneca style, the vision was to ey needed to address identified learning ensure the new learning curriculum reflected gaps, provide their learners with a the company's core values. comprehensive curriculum and prepare their representatives for the growth of the The Ask AstraZeneca respiratory franchise. e vision To get started, it was imperative that the gaps was for an enduring curriculum that would in the current curriculum be assessed in order allow for a strong foundation for respiratory to build and revise accordingly. e sales training upon which new respiratory AstraZeneca Respiratory training team asked products would be added. W FOCUS | FALL 2015 | 19

Table of Contents for the Digital Edition of Focus Magazine - Fall 2015

Focus Magazine
From the President: Training's Transformative Power
Table of Contents
Table of Contents
Guest Editors: The Role of Tension Management
Directions: More Ways to Connect
Front of the Room: Delivering the Unexpected
Neuroscience: The Neuroscience of Mindfulness
AstraZeneca: Creating a Blended Learning Curriculum
44th LTEN Annual Conference: The Power of Networking
Executing a Key Account Management Strategy
Member Solutions: Managing Global Learning
The Making of Great Leaders
Developing Reps: 5 Critical Steps to Success
Reaching Potential: Two Essential Skills
Virtual How: Medical Device Training Priorities
Ad Index
Focus Contacts
5 Questions with Anthony Caliendo

Focus Magazine - Fall 2015