Focus Magazine - Spring 2015 - 37

TECHNOLOGY

Instances that Explain
Leading life sciences organizations use analytics built in
social platforms to track behavior pattern of learners, as well
as how they interact with peers. ese organizations now
combine rich data feeds with learning records and conduct
reinforcement sessions to guide choices about how to
influence customers, where to connect with them and how
and when to introduce new products. Methods such as
these have helped one leading pharma firm to reduce the
number of dead leads by 19 percent, while raising the
revenues of existing customers with higher-margins.
In another case, the HR department of a medical devices
organization has introduced an online social platform
within the organization to more strategically challenge
employees to connect with others from a different function.
Using a gamified application to change work conditions and
implement incentives, the company has improved both
satisfaction and productivity.
Some learning and development teams are also using
social media for "sentiment analysis," to mine data now
generated by learners using various types of social media, to

The real test lies
in strategically
implementing

gauge responses
to new product
social
campaigns in real
technologies
time, and adjust
strategies
with processes.
accordingly. ese
strategies are
known to have
impacted time to market, reducing weeks from the normal
feedback and modification cycle.

Conclusion
Organizations that have adopted social media in learning
and development continue to realize performance
improvements and competitive advantage. But the real test
lies in strategically implementing social technologies with
processes so that organizations can tune into the external
environment by developing stronger connections with all
stakeholders. Integrating social technologies into learning
platforms can be the first step in optimizing processes to
maintaining this competitive advantage. I

Shaliya Khan is a marketer and managing partner at White Ideas Media. Write to her at shaliya@whiteideasmedia.com

FOCUS | SPRING 2015 | www.L-TEN.org

37



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Focus Magazine - Spring 2015

Table of Contents for the Digital Edition of Focus Magazine - Spring 2015

Focus Magazine
From the President: New Year, New Directions
Table of Contents
Table of Contents
Guest Editor: Having a Seat at the Table
Directions: It's Time to Change
Front of the Room: 'Today Kind of (Stinks)'
Neuroscience: A Neuro Checklist
Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Learning in Changing Times: 5 Trends in Life Sciences Learning
The Anatomy of a Sales Effectiveness Initiative
Reimagining Customer Training
Member Solutions: Networking: Creating Career Connections
Next-Generation Leadership
Emerging Trends and Social Media
Field-Based Monitoring: Mitigating Risk, Maximizing Success
Virtual How: Gamification 2.0
Ad Index
Focus Contacts
5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Intro
Focus Magazine - Spring 2015 - Focus Magazine
Focus Magazine - Spring 2015 - Cover2
Focus Magazine - Spring 2015 - 3
Focus Magazine - Spring 2015 - 4
Focus Magazine - Spring 2015 - From the President: New Year, New Directions
Focus Magazine - Spring 2015 - 6
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 8
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 10
Focus Magazine - Spring 2015 - Guest Editor: Having a Seat at the Table
Focus Magazine - Spring 2015 - 12
Focus Magazine - Spring 2015 - Directions: It's Time to Change
Focus Magazine - Spring 2015 - 14
Focus Magazine - Spring 2015 - Front of the Room: 'Today Kind of (Stinks)'
Focus Magazine - Spring 2015 - 16
Focus Magazine - Spring 2015 - Neuroscience: A Neuro Checklist
Focus Magazine - Spring 2015 - 18
Focus Magazine - Spring 2015 - Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Focus Magazine - Spring 2015 - 20
Focus Magazine - Spring 2015 - 21
Focus Magazine - Spring 2015 - 22
Focus Magazine - Spring 2015 - Learning in Changing Times: 5 Trends in Life Sciences Learning
Focus Magazine - Spring 2015 - 24
Focus Magazine - Spring 2015 - 25
Focus Magazine - Spring 2015 - The Anatomy of a Sales Effectiveness Initiative
Focus Magazine - Spring 2015 - 27
Focus Magazine - Spring 2015 - 28
Focus Magazine - Spring 2015 - 29
Focus Magazine - Spring 2015 - Reimagining Customer Training
Focus Magazine - Spring 2015 - 31
Focus Magazine - Spring 2015 - Member Solutions: Networking: Creating Career Connections
Focus Magazine - Spring 2015 - 33
Focus Magazine - Spring 2015 - Next-Generation Leadership
Focus Magazine - Spring 2015 - 35
Focus Magazine - Spring 2015 - Emerging Trends and Social Media
Focus Magazine - Spring 2015 - 37
Focus Magazine - Spring 2015 - Field-Based Monitoring: Mitigating Risk, Maximizing Success
Focus Magazine - Spring 2015 - 39
Focus Magazine - Spring 2015 - 40
Focus Magazine - Spring 2015 - Virtual How: Gamification 2.0
Focus Magazine - Spring 2015 - 42
Focus Magazine - Spring 2015 - 43
Focus Magazine - Spring 2015 - Ad Index
Focus Magazine - Spring 2015 - Focus Contacts
Focus Magazine - Spring 2015 - 5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Cover3
Focus Magazine - Spring 2015 - Cover4
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