Focus Magazine - Spring 2015 - 41
VIRTUALHOW
VIRTUALHOW
Gamification 2.0
By Kathryn Rebilas
G
amification is one of the most
talked about topics in the
learning industry. Aer a 2013
survey, we followed up with life
sciences leaders to find out current
usage, perspectives, challenges and
best practices.
FIGURE 1
HAS GAMIFICATION ENHANCED LEARNER RETENTION
FIGURE 2
AUDIENCES USING GAMIFICATION
What is Gamification?
e most common definition
involves using a gaming framework to
drive learner engagement and
interaction through use of rewards,
recognition, levels, points and other
competitive elements. Another
popular definition is using gaming
design elements to help learners find
meaningful connections to real-world
applications.
At least 70 percent of respondents
have used gamification, an increase
from 61 percent in 2013. Life sciences
training functions reported success in
sales force development, leadership
development and technical training.
Of those who implemented
gamification, 90 percent believe it has
enhanced learner retention and
performance outcomes. (Figure 1)
20%
Benefits: Competition,
Engagement
Many training topics can benefit
from the gamification framework.
Rewards, recognition and points
naturally weave into topics and
audiences innately driven by
competition. It is no surprise that
gamification is used most commonly
where content is dry and greater
engagement is needed. (Figure 2)
Replicating competitive elements of
the job through gamification helps
transfer knowledge into a real-world
setting. Gamification can also
increase engagement with topics that
FOCUS | SPRING 2015 | www.L-TEN.org
FIGURE 3
IMPACT OF GAMING MECHANICS OR GAMIFICATION
41
http://www.L-TEN.org
Focus Magazine - Spring 2015
Table of Contents for the Digital Edition of Focus Magazine - Spring 2015
Focus Magazine
From the President: New Year, New Directions
Table of Contents
Table of Contents
Guest Editor: Having a Seat at the Table
Directions: It's Time to Change
Front of the Room: 'Today Kind of (Stinks)'
Neuroscience: A Neuro Checklist
Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Learning in Changing Times: 5 Trends in Life Sciences Learning
The Anatomy of a Sales Effectiveness Initiative
Reimagining Customer Training
Member Solutions: Networking: Creating Career Connections
Next-Generation Leadership
Emerging Trends and Social Media
Field-Based Monitoring: Mitigating Risk, Maximizing Success
Virtual How: Gamification 2.0
Ad Index
Focus Contacts
5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Intro
Focus Magazine - Spring 2015 - Focus Magazine
Focus Magazine - Spring 2015 - Cover2
Focus Magazine - Spring 2015 - 3
Focus Magazine - Spring 2015 - 4
Focus Magazine - Spring 2015 - From the President: New Year, New Directions
Focus Magazine - Spring 2015 - 6
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 8
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 10
Focus Magazine - Spring 2015 - Guest Editor: Having a Seat at the Table
Focus Magazine - Spring 2015 - 12
Focus Magazine - Spring 2015 - Directions: It's Time to Change
Focus Magazine - Spring 2015 - 14
Focus Magazine - Spring 2015 - Front of the Room: 'Today Kind of (Stinks)'
Focus Magazine - Spring 2015 - 16
Focus Magazine - Spring 2015 - Neuroscience: A Neuro Checklist
Focus Magazine - Spring 2015 - 18
Focus Magazine - Spring 2015 - Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Focus Magazine - Spring 2015 - 20
Focus Magazine - Spring 2015 - 21
Focus Magazine - Spring 2015 - 22
Focus Magazine - Spring 2015 - Learning in Changing Times: 5 Trends in Life Sciences Learning
Focus Magazine - Spring 2015 - 24
Focus Magazine - Spring 2015 - 25
Focus Magazine - Spring 2015 - The Anatomy of a Sales Effectiveness Initiative
Focus Magazine - Spring 2015 - 27
Focus Magazine - Spring 2015 - 28
Focus Magazine - Spring 2015 - 29
Focus Magazine - Spring 2015 - Reimagining Customer Training
Focus Magazine - Spring 2015 - 31
Focus Magazine - Spring 2015 - Member Solutions: Networking: Creating Career Connections
Focus Magazine - Spring 2015 - 33
Focus Magazine - Spring 2015 - Next-Generation Leadership
Focus Magazine - Spring 2015 - 35
Focus Magazine - Spring 2015 - Emerging Trends and Social Media
Focus Magazine - Spring 2015 - 37
Focus Magazine - Spring 2015 - Field-Based Monitoring: Mitigating Risk, Maximizing Success
Focus Magazine - Spring 2015 - 39
Focus Magazine - Spring 2015 - 40
Focus Magazine - Spring 2015 - Virtual How: Gamification 2.0
Focus Magazine - Spring 2015 - 42
Focus Magazine - Spring 2015 - 43
Focus Magazine - Spring 2015 - Ad Index
Focus Magazine - Spring 2015 - Focus Contacts
Focus Magazine - Spring 2015 - 5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Cover3
Focus Magazine - Spring 2015 - Cover4
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