Focus Magazine - Spring 2015 - 43
VIRTUALHOW
as less serious than more traditional training approaches,
gamification elements may be perceived as detracting from
the serious topics covered in training. Others believe
gamification is a waste of precious time rather than a
valuable learning tool.
One reason may be a misunderstanding of gamification.
Respondents indicate that, overall, stakeholders do not
understand the concept of gamification and are neutral
about whether it can drive learner retention and knowledge
transfer. is is especially true in life sciences with its
regulatory demands and the serious nature of the business.
Yet if learner engagement and retention can be improved,
the reward is well-worth the risk.
Tracking and measurement is another challenge.
Leveraging gamification offers the opportunity to track
many different metrics and learner touch points, but it
requires the proper technology and leadership buy-in to
gain consensus on the most valuable metrics.
Survey respondents noted that technical system
challenges and organizational confusion, typically
stemming from a lack of stakeholder involvement in the
design phase, were the top two challenges. For gamification
to be effective, it must resonate with the business and have
top-down support.
Best Practices: Communication; Strategy;
Consistency
ose who have adopted gamification advised:
1) Communicate with and gain buy-in from business
stakeholders.
2) Develop a thorough learning strategy.
3) Use gamification elements consistently throughout
the curriculum.
Companies showing the greatest success with
gamification have a well-rounded design team with
representation across the organization, including
leadership, management stakeholders, technical, IT,
training and end users. I
About this Study:
Working in partnership with LTEN, TGaS Advisors, a
benchmarking and advisory services firm, conducted studies of
training and development leaders in life sciences companies,
distributed among broad portfolio, focused portfolio, and medical
device and diagnostic organizations. For more information on
gamification trends and best practices or other questions, please
contact Kate Earle, Kate.Earle@tgas.com.
1 08/05/2014 12:11:47 PM
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Focus Magazine - Spring 2015
Table of Contents for the Digital Edition of Focus Magazine - Spring 2015
Focus Magazine
From the President: New Year, New Directions
Table of Contents
Table of Contents
Guest Editor: Having a Seat at the Table
Directions: It's Time to Change
Front of the Room: 'Today Kind of (Stinks)'
Neuroscience: A Neuro Checklist
Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Learning in Changing Times: 5 Trends in Life Sciences Learning
The Anatomy of a Sales Effectiveness Initiative
Reimagining Customer Training
Member Solutions: Networking: Creating Career Connections
Next-Generation Leadership
Emerging Trends and Social Media
Field-Based Monitoring: Mitigating Risk, Maximizing Success
Virtual How: Gamification 2.0
Ad Index
Focus Contacts
5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Intro
Focus Magazine - Spring 2015 - Focus Magazine
Focus Magazine - Spring 2015 - Cover2
Focus Magazine - Spring 2015 - 3
Focus Magazine - Spring 2015 - 4
Focus Magazine - Spring 2015 - From the President: New Year, New Directions
Focus Magazine - Spring 2015 - 6
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 8
Focus Magazine - Spring 2015 - Table of Contents
Focus Magazine - Spring 2015 - 10
Focus Magazine - Spring 2015 - Guest Editor: Having a Seat at the Table
Focus Magazine - Spring 2015 - 12
Focus Magazine - Spring 2015 - Directions: It's Time to Change
Focus Magazine - Spring 2015 - 14
Focus Magazine - Spring 2015 - Front of the Room: 'Today Kind of (Stinks)'
Focus Magazine - Spring 2015 - 16
Focus Magazine - Spring 2015 - Neuroscience: A Neuro Checklist
Focus Magazine - Spring 2015 - 18
Focus Magazine - Spring 2015 - Orchestrating Internal Partnerships at Jazz Pharmaceuticals
Focus Magazine - Spring 2015 - 20
Focus Magazine - Spring 2015 - 21
Focus Magazine - Spring 2015 - 22
Focus Magazine - Spring 2015 - Learning in Changing Times: 5 Trends in Life Sciences Learning
Focus Magazine - Spring 2015 - 24
Focus Magazine - Spring 2015 - 25
Focus Magazine - Spring 2015 - The Anatomy of a Sales Effectiveness Initiative
Focus Magazine - Spring 2015 - 27
Focus Magazine - Spring 2015 - 28
Focus Magazine - Spring 2015 - 29
Focus Magazine - Spring 2015 - Reimagining Customer Training
Focus Magazine - Spring 2015 - 31
Focus Magazine - Spring 2015 - Member Solutions: Networking: Creating Career Connections
Focus Magazine - Spring 2015 - 33
Focus Magazine - Spring 2015 - Next-Generation Leadership
Focus Magazine - Spring 2015 - 35
Focus Magazine - Spring 2015 - Emerging Trends and Social Media
Focus Magazine - Spring 2015 - 37
Focus Magazine - Spring 2015 - Field-Based Monitoring: Mitigating Risk, Maximizing Success
Focus Magazine - Spring 2015 - 39
Focus Magazine - Spring 2015 - 40
Focus Magazine - Spring 2015 - Virtual How: Gamification 2.0
Focus Magazine - Spring 2015 - 42
Focus Magazine - Spring 2015 - 43
Focus Magazine - Spring 2015 - Ad Index
Focus Magazine - Spring 2015 - Focus Contacts
Focus Magazine - Spring 2015 - 5 Questions with Ken Blanchard
Focus Magazine - Spring 2015 - Cover3
Focus Magazine - Spring 2015 - Cover4
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