Focus Supplement - Summer 2015 - (Page 20)
Axiom by ApotheCom
Cardiology Day 1
was so successful,
Cardiology 2 took
place six months later.
nnovation is key to the provider/client
relationship. Innovation certainly played a
role in the training initiative that earned
Axiom by ApotheCom the Provider Innovation
honor in the LTEN Excellence Awards.
Axiom's client, AstraZeneca, was seeking to
increase clinical proficiency for specialty
representatives in Acute Coronary Syndrome
(ACS) and increase their understanding of
scientific complexities in the cardiac cath lab.
Axiom and AstraZeneca worked together to
create Cardiology Day, a live, national meeting
for 800 learners, featuring immersive learning
in the science of cardiology. Cardiology Day 1
was so successful, Cardiology 2 took place six
months later. Cardiology 3 is currently being
planned, building on the foundational
knowledge from the first meetings.
"Our strategy was designed to generate
strong reactions from each of the 800 learners
by presenting engaging imagery, graphics, apps,
audio and video which would immerse them
into the learning environment and allow them
to utilize their analytical skills, increase their
scientific/clinical knowledge, and retain this
knowledge over time," said Michael Ballas,
managing director of Axiom by ApotheCom.
"We immersed them into an interactive gallery
of angiographic images and provide hands on
ECG experience. We incorporated the use of
interactive iPad activities to measure
knowledge transfer, which allowed for an
immediate assessment and course correction
mechanism for Cardiology Day through our
proprietary iPad app."
e Cardiology Day live training was
evaluated through pre- and post-assessments.
e iPad app also helped measure behavior
change. Learners were also encouraged to
All from Axiom by ApotheCom = Craig Lipski, Lorri
Bralow, Michael Ballas, Jennifer Davis, Rick Lang.
submit topics for future learning opportunities.
Instructional designers reviewed more than 600
requests and identified trends and gaps,
providing learning objectives for Cardiology
Day 2 and Cardiology Day 3.
Feedback on the events has also been
"You've hit a home run with this cardiology
day training. I now have the ability to more
fully understand the cath lab environment and
converse with my doctors about the multiple
decisions they are faced with," one learner
shared. "My doctors have stopped, listened, and
talked to me like never before."
"Arming sales representatives with this
higher clinical acumen should enable them to
have more educated, engaging and impactful
conversations with their healthcare provider
customers," Ballas said. "Being able to converse
with their customers regarding the diagnosis
and treatment decision process enables sales
representatives to better know where their
product fits into their customers' treatment
approach and can better position their product
in the eyes of their customers." ■
FOCUS | CONFERENCE AWARDS SUPPLEMENT 2015 | www.L-TEN.org
Table of Contents for the Digital Edition of Focus Supplement - Summer 2015
Table of Contents
Introducing the LTEN Excellence Awards
The Winners Revealed
Profiles of Winning Work
Dana Bates, Gilead Sciences
Lisa Lukawski, UCB
Rorie Madigan, Siemens Healthcare Diagnostics
Luis Pinzon, Bayer Healthcare
Axion by ApotheCom
Awards Poster Session: Excellence on Display
Profiles of Finalists
Educational Resource Systems
Small World Social
Cognizant Technology Solutions
Advantage Performance Group
Wrapping Up: Thank You Notes
Focus Supplement - Summer 2015