Focus Supplement - Summer 2015 - (Page 22)
PROVIDER LEARNING CONTENT
"We fully expect
the new behaviors
because we are
shifting the mindset
in the organization."
ransforming into a patient-centric
organization is no small task, but it can
be done. Helping to make that
transformation for Leo Pharma has earned
Excellerate the Provider Learning Content
honor in the LTEN Excellence Awards.
e transformation began when the need
was recognized in 2012, with a new initiative
titled "Building a Global Patient-Centric
Organization." To make that leap, Leo identified
* Approaching the business from a patientcentric perspective.
* Helping individuals working at the company
to internalize patient-centricity.
Working with Excellerate and its founder Jill
Donahue on that mission, Leo Pharma
implemented a 15-week mobile learning
program that has seen incredible progress and
outcomes. Donahue created the training
program aer her father passed away following
a prescribing error, as a way to help the life
sciences industries gain and hold our trust.
"We did our due diligence on her and her
program and discovered that she tested it with
over 20 percent of pharma reps in our country
with outstanding results," said Carol Darr,
director of training and development for Leo
Pharma. "is game-changing, 15-233k mobile
program not only makes the learner a better
person and oﬀers great insights about
him/herself, it also shows that when we do the
right thing, we are all better oﬀ (patients, self,
healthcare team, company)."
e pilot of the new learning program was a
big success for Leo Pharma, earning a Net
Promoter Score of 9.1 out of 10, increasing the
company's desire to share the training across
the global organization.
Jill Donahue of Excellerate.
"We know our industry needs to serve
diﬀerently and better," Darr said. "We strongly
believe that our nominee's superior program
can help turn our industry around."
e program has certainly been successful at
Leo. In polling of pilot participants, 100 percent
said they felt more patient-focused, more
confident, more engaged and more prepared to
serve eﬀectively and ethically.
"We fully expect the new behaviors to
continue because we are shiing the mindset in
the organization. We truly believe that," said
Darr. "Like water cascading down a mountain,
the ideas in the program started flowing
through the organization."
Darr is definitely a believer in the awardwinning program.
"e mobile program is a prescription for
success," she said. "Side eﬀects include
becoming unstoppable and irresistible. It's also
highly addictive. Use with caution, your
enthusiasm for better patient care can become
contagious and infect others. ere is no cure
for this epidemic. Luckily." ■
FOCUS | CONFERENCE AWARDS SUPPLEMENT 2015 | www.L-TEN.org
Table of Contents for the Digital Edition of Focus Supplement - Summer 2015
Table of Contents
Introducing the LTEN Excellence Awards
The Winners Revealed
Profiles of Winning Work
Dana Bates, Gilead Sciences
Lisa Lukawski, UCB
Rorie Madigan, Siemens Healthcare Diagnostics
Luis Pinzon, Bayer Healthcare
Axion by ApotheCom
Awards Poster Session: Excellence on Display
Profiles of Finalists
Educational Resource Systems
Small World Social
Cognizant Technology Solutions
Advantage Performance Group
Wrapping Up: Thank You Notes
Focus Supplement - Summer 2015