Focus Supplement - Summer 2015 - (Page 26)
PRACTITIONER INNOVATION
Alexion Pharmaceuticals
lexion Pharmaceuticals is
undergoing a rapid global
expansion expected to add more than
1,000 employees in the next three
years. It was that training challenge,
and its response to it, that made
Alexion a finalist in the LTEN
Excellence Awards for Practitioner
Innovation.
A
To meet the needs of the global
commercial team, Alexion worked
with IC Axon to create commercial
leadership training, curriculum
optimization and standardization and
a global mentorship program. By
using innovative trends in the field of
training, and integrating the use of
adult learning principles, the current
training was replaced with a
streamlined targeted curriculum. e
easy-to-adapt mLearning pieces were
also interspersed with opportunities
for leadership and peer-based
learning.
With the implementation of the
commercial excellence leadership
program, the organization has seen
increased personal and professional
growth, improved job satisfaction, and
increased understanding and response
to diverse needs of the workforce,
ultimately benefiting more patients.
In the short-term, Alexion cited the
business impact potential of a
commercial leadership program, and
also pointed to increased employee
engagement, decreased turnover and
accelerated growth in 2015.
"It is both humbling and an honor
to be recognized by the members of
LTEN," said Chris Platanos, associate
director, global sales training and
development, Alexion. "Our ability to
effectively train and develop our team
results in serving more patients." ■
PRACTITIONER INNOVATION
Genentech
ncreasing the engagement of more
than 200 field-based trainers (FBT)
is a daunting challenge. But the
solution Genentech employed to
address that challenge has earned it a
place as a finalist in the LTEN
Excellence Awards for Practitioner
Innovation.
"FBTs are the primary point of
contact for new hires and also are a
key division level trainer for each
brand across the organization," said
Genentech's award application. "If the
FBTs are not clear on their role or not
engaged, they impact the entire sales
organization in a negative manner."
e lack of engagement, fueled by a
lack of consistency with role
definition, can create a negative
impact on the organization. To
combat that, Genentech launched an
FBT Summit to level-set role
definition and to increase engagement
rapidly.
Genentech ultimately chose a faceto-face training event as the solution,
with a theme of "Rock your Role." e
summit included using iPads and
Xbox Connect as part of the
facilitation tools.
I
26
Six months later, at the national sales
meeting, an FBT breakfast reviewed
the key findings and set the stage for
the next summit.
"We will continue to build toward
proficiency in facilitation skills for this
team," the Genentech award
application said. "Based upon
overwhelming positive feedback from
senior leaders, the FBT Summit is now
an annual event for the organization."
■
Aer the summit, a survey helped
evaluate the success of the program.
FOCUS | CONFERENCE AWARDS SUPPLEMENT 2015 | www.L-TEN.org
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Supplement - Summer 2015
Focus Magazine
Table of Contents
Introducing the LTEN Excellence Awards
The Winners Revealed
Profiles of Winning Work
Dana Bates, Gilead Sciences
Lisa Lukawski, UCB
Rorie Madigan, Siemens Healthcare Diagnostics
Luis Pinzon, Bayer Healthcare
Medtronic
AbbVie
Axion by ApotheCom
Excellerate
Bottom-Line Performance
Awards Poster Session: Excellence on Display
Profiles of Finalists
Alexion Pharmaceuticals
Genentech
Roche Diagnostics
Educational Resource Systems
e-roleplay
Small World Social
Cognizant Technology Solutions
Impact International
Red Nucleus
Advantage Performance Group
CMR Institute
HealthAnswers Education
Wrapping Up: Thank You Notes
Focus Supplement - Summer 2015
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