Focus Magazine - Fall 2016 - 38

FEATURESTORY Where Is Simulation Being Used in the Medical Device Space?  Endovascular Simulation Laparoscopic Simulation Trauma Simulation Cardiac Rhythm Management Simulation * Neurology Simulation * * * * Why Simulation? * Allows training to be brought to the customer. * Training is done in a controlled environment. * Hands-on learning. * Refined technique. * Reduce complications/improve outcomes. * Confidence and competence. * Product awareness/adoption. * Supplement current training programs. * Expand your reach. Simulation now comes in many platforms. You have to build this around your company's education and training strategy. Tabletop or portable simulators have become very popular because they are light and can be setup in a manner of minutes. Select the platform that fits your training needs.  Why does simulation matter? * Be more effective with your training. * Portable training, no lab or classroom required. * Better outcomes. * Accelerate adoption and utilization. Customer Feedback Once you launch your simulator, having a plan and feedback loop is critical, as the simulator should be a strategic learning tool. e feedback you receive from your customers will also help improve the success of your simulation program.  * Simulation allows you to provide the customer real-time feedback on how they performed during their simulation experience. * e customer can modify their technique on the simulator that will improve their real-world outcomes. * Simulation can provide the customer a report card on how they did, allowing representatives to follow-up post simulation. Medical Simulation to Train New Physicians Medical simulation is now in the curriculum for many medical specialties, as simulators are becoming smaller and cheaper to purchase. Several major medical schools have built simulator centers where students and attending physicians can learn a new skill or renew their competencies. e University of South Florida and e University of California, Davis, are just two examples of institutions that have built dedicated simulator centers. Simulation is now a focus at major medical conferences making learning an interactive experience. Over the past several years we have seen conferences have dedicated simulation pavilions that allow physicians to try the latest technologies before they use them in their practice. Developing a Simulation Program: When developing a simulation program, you need to take a collaborative approach and build a cross-functional team to help guide the process. e process of taking your technology from the real-world to simulation can take weeks or months depending on the complexity of the simulation. It is critical that you include physician thought leaders to help steer the simulation cases. is will add creditability to the cases you create. Having a solid plan and project map in place will help you manage this process. ere are several important considerations when planning your simulation: * Haptics - or the science of touch. is is critical when planning your case to ensure it feels as real as possible.  * Case scenarios, based on real customers using your products * Collaboration, working with key opinion or thought leaders will give your simulation credibility  Simulation, when used properly, can help reinforce many things. More importantly it improves product safety and proper use. Simulation allows you to customize the learning for your customers and bring the training to them. ■ Jason D. Gwilliam is senior manager, customer training, at Spectranetics. Email Jason at Jason.Gwilliam@spnc.com. 38 FOCUS | FALL 2016 | www.L-TEN.org http://www.L-TEN.org

Table of Contents for the Digital Edition of Focus Magazine - Fall 2016

Focus Magazine
From the President: Discovering the 'Why'
Table of Contents
Table of Contents
Guest Editor: Going Mobile for Learning
Directions: The Art of Customer Service
Front of the Room: Don't Fear the Cricket
Neuroscience: The Science of Collaboration
Sustaining & Measuring Leadership Development
Wrapping Up the 45th LTEN Annual Conference
Selling Performance in the Field Visit Process
Medical Simulation: Is It Worth the Investment?
Nonverbal Leadership
3 Technology Trends to Try
Sales Training: Increasing the Likelihood of Success
Virtual How: Compensation, Incentives and Levels
Ad Index
Focus Contacts
5 Questions with Michael Bungay Stanier
Focus Magazine - Fall 2016 - Intro
Focus Magazine - Fall 2016 - Focus Magazine
Focus Magazine - Fall 2016 - Cover2
Focus Magazine - Fall 2016 - 3
Focus Magazine - Fall 2016 - 4
Focus Magazine - Fall 2016 - From the President: Discovering the 'Why'
Focus Magazine - Fall 2016 - 6
Focus Magazine - Fall 2016 - Table of Contents
Focus Magazine - Fall 2016 - 8
Focus Magazine - Fall 2016 - Table of Contents
Focus Magazine - Fall 2016 - 10
Focus Magazine - Fall 2016 - Guest Editor: Going Mobile for Learning
Focus Magazine - Fall 2016 - 12
Focus Magazine - Fall 2016 - Directions: The Art of Customer Service
Focus Magazine - Fall 2016 - 14
Focus Magazine - Fall 2016 - Front of the Room: Don't Fear the Cricket
Focus Magazine - Fall 2016 - 16
Focus Magazine - Fall 2016 - Neuroscience: The Science of Collaboration
Focus Magazine - Fall 2016 - 18
Focus Magazine - Fall 2016 - Sustaining & Measuring Leadership Development
Focus Magazine - Fall 2016 - 20
Focus Magazine - Fall 2016 - 21
Focus Magazine - Fall 2016 - 22
Focus Magazine - Fall 2016 - 23
Focus Magazine - Fall 2016 - Wrapping Up the 45th LTEN Annual Conference
Focus Magazine - Fall 2016 - 25
Focus Magazine - Fall 2016 - 26
Focus Magazine - Fall 2016 - 27
Focus Magazine - Fall 2016 - 28
Focus Magazine - Fall 2016 - Selling Performance in the Field Visit Process
Focus Magazine - Fall 2016 - 30
Focus Magazine - Fall 2016 - 31
Focus Magazine - Fall 2016 - 32
Focus Magazine - Fall 2016 - 33
Focus Magazine - Fall 2016 - 34
Focus Magazine - Fall 2016 - 35
Focus Magazine - Fall 2016 - Medical Simulation: Is It Worth the Investment?
Focus Magazine - Fall 2016 - 37
Focus Magazine - Fall 2016 - 38
Focus Magazine - Fall 2016 - 39
Focus Magazine - Fall 2016 - Nonverbal Leadership
Focus Magazine - Fall 2016 - 41
Focus Magazine - Fall 2016 - 42
Focus Magazine - Fall 2016 - 43
Focus Magazine - Fall 2016 - 3 Technology Trends to Try
Focus Magazine - Fall 2016 - 45
Focus Magazine - Fall 2016 - Sales Training: Increasing the Likelihood of Success
Focus Magazine - Fall 2016 - 47
Focus Magazine - Fall 2016 - 48
Focus Magazine - Fall 2016 - Virtual How: Compensation, Incentives and Levels
Focus Magazine - Fall 2016 - 50
Focus Magazine - Fall 2016 - 51
Focus Magazine - Fall 2016 - Ad Index
Focus Magazine - Fall 2016 - Focus Contacts
Focus Magazine - Fall 2016 - 5 Questions with Michael Bungay Stanier
Focus Magazine - Fall 2016 - Cover3
Focus Magazine - Fall 2016 - Cover4
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