Focus Magazine - Summer 2017 - 35
FEATURESTORY
7. Blended: New product launches are too jam-packed
with important knowledge to deliver through a single
format. We recommend a blended learning approach
that combines eLearning, games, video, apps, instructorled training, mobile learning and performance support
tools into a cohesive collection of learning solutions.
8. Supported throughout the Organization: Your learning
and development department or an external vendor
cannot create effective product launch training materials
without buy-in and information from your marketing
and product development departments. Sales will also
want buy-in on the approaches used to train reps.
Learning Lab Discussion
9. Helpful to On-Site Trainers: You will need to include
"train the trainer" sessions in your curriculum so that
individuals are prepared to lead the on-site activities at
your product launch event. ese learners will have
special needs that differ from those of individual reps.
Interested in learning more on product launch
training? Steve Boller and Bottom-Line Performance
will be hosting a 20-minute Learning Lab discussion
on the topic at the 46th LTEN Annual Conference.
Look for the session in the Learning Village Expo
Hall at 1 p.m. local time on Tuesday, June 6.
10. Measured with Assessments: It is important that
facilitators can accurately determine the progress
learners make. You can also show learners the progress
they have made throughout the curriculum with an
assessment, which helps motivate them to continue.
Finally, you can use assessments as another way to show
stakeholders that the product launch curriculum has
been effective. ■
Steven Boller is marketing director for Bottom-Line Performance, Inc. Email him at Steve@bottomlineperformance.com.
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Table of Contents for the Digital Edition of Focus Magazine - Summer 2017
LTEN Focus on Training Magazine
From the President: Who's Ready to Role-Play
Table of Contents
Table of Contents
Guest Editor: The Recipe for Retention
Directions: @yourLTEN: Customizing Your Experience
Front of the Room: Engaging Sales Managers
Training's Role in Mergers & Acquisitions
Successfully Partnering with Suppliers
Innovative Approaches to Leadership Development
10 Tips for Product Launch Training
From Rep to Training Manager: The Successful Transition
What DJs Can Teach Us About Webinars
Pre-Gaming for Sales
Virtual How: The Role of Key Account Managers
Ad Index
Focus Contacts
5 Questions with John Constantine
Focus Magazine - Summer 2017 - Intro
Focus Magazine - Summer 2017 - LTEN Focus on Training Magazine
Focus Magazine - Summer 2017 - Cover2
Focus Magazine - Summer 2017 - 3
Focus Magazine - Summer 2017 - 4
Focus Magazine - Summer 2017 - From the President: Who's Ready to Role-Play
Focus Magazine - Summer 2017 - 6
Focus Magazine - Summer 2017 - Table of Contents
Focus Magazine - Summer 2017 - 8
Focus Magazine - Summer 2017 - Table of Contents
Focus Magazine - Summer 2017 - 10
Focus Magazine - Summer 2017 - Guest Editor: The Recipe for Retention
Focus Magazine - Summer 2017 - 12
Focus Magazine - Summer 2017 - Directions: @yourLTEN: Customizing Your Experience
Focus Magazine - Summer 2017 - 14
Focus Magazine - Summer 2017 - Front of the Room: Engaging Sales Managers
Focus Magazine - Summer 2017 - 16
Focus Magazine - Summer 2017 - Training's Role in Mergers & Acquisitions
Focus Magazine - Summer 2017 - 18
Focus Magazine - Summer 2017 - 19
Focus Magazine - Summer 2017 - 20
Focus Magazine - Summer 2017 - 21
Focus Magazine - Summer 2017 - Successfully Partnering with Suppliers
Focus Magazine - Summer 2017 - 23
Focus Magazine - Summer 2017 - 24
Focus Magazine - Summer 2017 - 25
Focus Magazine - Summer 2017 - 26
Focus Magazine - Summer 2017 - 27
Focus Magazine - Summer 2017 - Innovative Approaches to Leadership Development
Focus Magazine - Summer 2017 - 29
Focus Magazine - Summer 2017 - 30
Focus Magazine - Summer 2017 - 31
Focus Magazine - Summer 2017 - 32
Focus Magazine - Summer 2017 - 33
Focus Magazine - Summer 2017 - 10 Tips for Product Launch Training
Focus Magazine - Summer 2017 - 35
Focus Magazine - Summer 2017 - From Rep to Training Manager: The Successful Transition
Focus Magazine - Summer 2017 - 37
Focus Magazine - Summer 2017 - 38
Focus Magazine - Summer 2017 - 39
Focus Magazine - Summer 2017 - What DJs Can Teach Us About Webinars
Focus Magazine - Summer 2017 - 41
Focus Magazine - Summer 2017 - 42
Focus Magazine - Summer 2017 - 43
Focus Magazine - Summer 2017 - Pre-Gaming for Sales
Focus Magazine - Summer 2017 - 45
Focus Magazine - Summer 2017 - 46
Focus Magazine - Summer 2017 - 47
Focus Magazine - Summer 2017 - 48
Focus Magazine - Summer 2017 - Virtual How: The Role of Key Account Managers
Focus Magazine - Summer 2017 - 50
Focus Magazine - Summer 2017 - 51
Focus Magazine - Summer 2017 - Ad Index
Focus Magazine - Summer 2017 - Focus Contacts
Focus Magazine - Summer 2017 - 5 Questions with John Constantine
Focus Magazine - Summer 2017 - Cover3
Focus Magazine - Summer 2017 - Cover4
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