Focus Magazine - Summer 2017 - 40
TECHNOLOGY
What DJs Can Teach
Us About Webinars
■ By Amy Glass
When delivering
training webinars,
how can we tell if
people are engaged?
H
umans have evolved over thousands of
years to read each other's visual cues to
get a sense of safety, trust, engagement
and connection. We depend on reading
people's body language to understand them,
and to adapt our behavior accordingly. Now,
technology has allowed - even forced - us to
navigate in the dark. When delivering training
webinars, how can we tell if people are engaged,
confused or bored?
ere are many challenges we face, from
lack of comfort with the technology and tools
of the platform, to not redesigning the
curriculum for a virtual platform. And, one of
the biggest issues is us as presenters. If it was
hard to keep people's attention face-to-face
before, it feels impossible now.
is is where DJs come in - they've been
entertaining and educating remotely for years. I
had a chance to speak to Christine Richie, onair talent from New York's Fresh 102.7FM, who
shared her experience and six techniques to
keep in mind:
If it was hard to keep people's
attention face-to-face before, it
feels impossible now.
1. You vs. all of you. "When people are
listening on the radio it's an intimate
experience. I'm trying to engage each person
individually. If I say 'all of you' it puts me on
another level, like I'm on a pedestal," Richie
shared, "Instead, I approach it as a
conversation with a friend. It should feel like
two people hanging out." is is great advice
for webinars - approach them as if you are
having a conversation with a friend.
2. Target your message to your audience. "I
know that my audience tends to be 25-44year-old women who are married with two
kids. Knowing my audience helps me
connect with them more," Richie said. What
can you do? Know the names, roles,
attitudes, etc., of the people on your webinar.
In other words, do your homework in
advance. Not only will you be able to use
names during the webinar, you'll also be able
to tailor your examples to connect with their
heads and hearts. Knowing your audience
helps you focus on the WIIFT? (What's in It
for em).
3. Picture the person. One of the most
challenging parts of speaking to a remote
audience is feeling comfortable when you
can't see them. Richie will oen picture a
friend as she is speaking to her virtual
audience or post a picture to make sure she
remembers who she is speaking to.
4. Create a dialogue not a monologue.
Webinars can become lectures, which makes
people tune out. "People like to be heard,
they need to be heard. If you do all the
talking and only share your information and
40
FOCUS | Summer 2017 | www.L-TEN.org
http://www.L-TEN.org
Table of Contents for the Digital Edition of Focus Magazine - Summer 2017
LTEN Focus on Training Magazine
From the President: Who's Ready to Role-Play
Table of Contents
Table of Contents
Guest Editor: The Recipe for Retention
Directions: @yourLTEN: Customizing Your Experience
Front of the Room: Engaging Sales Managers
Training's Role in Mergers & Acquisitions
Successfully Partnering with Suppliers
Innovative Approaches to Leadership Development
10 Tips for Product Launch Training
From Rep to Training Manager: The Successful Transition
What DJs Can Teach Us About Webinars
Pre-Gaming for Sales
Virtual How: The Role of Key Account Managers
Ad Index
Focus Contacts
5 Questions with John Constantine
Focus Magazine - Summer 2017 - Intro
Focus Magazine - Summer 2017 - LTEN Focus on Training Magazine
Focus Magazine - Summer 2017 - Cover2
Focus Magazine - Summer 2017 - 3
Focus Magazine - Summer 2017 - 4
Focus Magazine - Summer 2017 - From the President: Who's Ready to Role-Play
Focus Magazine - Summer 2017 - 6
Focus Magazine - Summer 2017 - Table of Contents
Focus Magazine - Summer 2017 - 8
Focus Magazine - Summer 2017 - Table of Contents
Focus Magazine - Summer 2017 - 10
Focus Magazine - Summer 2017 - Guest Editor: The Recipe for Retention
Focus Magazine - Summer 2017 - 12
Focus Magazine - Summer 2017 - Directions: @yourLTEN: Customizing Your Experience
Focus Magazine - Summer 2017 - 14
Focus Magazine - Summer 2017 - Front of the Room: Engaging Sales Managers
Focus Magazine - Summer 2017 - 16
Focus Magazine - Summer 2017 - Training's Role in Mergers & Acquisitions
Focus Magazine - Summer 2017 - 18
Focus Magazine - Summer 2017 - 19
Focus Magazine - Summer 2017 - 20
Focus Magazine - Summer 2017 - 21
Focus Magazine - Summer 2017 - Successfully Partnering with Suppliers
Focus Magazine - Summer 2017 - 23
Focus Magazine - Summer 2017 - 24
Focus Magazine - Summer 2017 - 25
Focus Magazine - Summer 2017 - 26
Focus Magazine - Summer 2017 - 27
Focus Magazine - Summer 2017 - Innovative Approaches to Leadership Development
Focus Magazine - Summer 2017 - 29
Focus Magazine - Summer 2017 - 30
Focus Magazine - Summer 2017 - 31
Focus Magazine - Summer 2017 - 32
Focus Magazine - Summer 2017 - 33
Focus Magazine - Summer 2017 - 10 Tips for Product Launch Training
Focus Magazine - Summer 2017 - 35
Focus Magazine - Summer 2017 - From Rep to Training Manager: The Successful Transition
Focus Magazine - Summer 2017 - 37
Focus Magazine - Summer 2017 - 38
Focus Magazine - Summer 2017 - 39
Focus Magazine - Summer 2017 - What DJs Can Teach Us About Webinars
Focus Magazine - Summer 2017 - 41
Focus Magazine - Summer 2017 - 42
Focus Magazine - Summer 2017 - 43
Focus Magazine - Summer 2017 - Pre-Gaming for Sales
Focus Magazine - Summer 2017 - 45
Focus Magazine - Summer 2017 - 46
Focus Magazine - Summer 2017 - 47
Focus Magazine - Summer 2017 - 48
Focus Magazine - Summer 2017 - Virtual How: The Role of Key Account Managers
Focus Magazine - Summer 2017 - 50
Focus Magazine - Summer 2017 - 51
Focus Magazine - Summer 2017 - Ad Index
Focus Magazine - Summer 2017 - Focus Contacts
Focus Magazine - Summer 2017 - 5 Questions with John Constantine
Focus Magazine - Summer 2017 - Cover3
Focus Magazine - Summer 2017 - Cover4
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