Chief Learning Officer - August 2006 - (Page 58)

CO0806.qxd 7/19/06 12:05 PM Page 58 in conclusion Are You Ready For Podcasting? Jeanne C. Meister T h e content you Everyone says podcasting is easy: Just start The podcast should cover a specific topic. But the topic can flow over various segments and using a microphone and record an interview, p r o d u c e will be a feature different perspectives. and you are on your way to creating a podcast. r e f l e c t i o n of the Well, after doing several podcasts, I disagree. 6. It's About Time There are a number of lessons you should keep o r g a n i z a t i o n , a n d in in mind before you embark on the podcasting Perhaps equally as important is to keep your t h e context of journey. After interviewing more than 150 podcast succinct. Although there is no exact chief learning officers on how to develop l e a r n i n g , i t will science to this, most podcasts can probably engaging learning, podcasting and vodcasting express their key points in a period of 6 to 8 set the tone, t h e were identified as being on the cusp of explo- minutes, which is recommended. For more l a n g u a g e and sive growth over the next 12 months as CLO's involved topics, develop a longer show with experiment with these new media for learning. distinct segments that runs somewhere in the the level of ballpark of 15 to 20 minutes but can be broken But, before you pick up that microphone, here professionalism down into shorter segments. are 10 lessons for you and your team on how to e x p e c t e d at the create engaging and high-impact podcasts. 7. Promote Your Podcast w o r k p l a c e. 1. Plan a Series Podcast traffic needs to be driven through conventional tools such as e-mail blasts and Podcasting should become a staple for any e- reminders on your corporate learning Web learning or communications plan, and it should site. In terms of online promotion, it needs to not be a one-time activity. This will allow you to come in a variety of areas including through present your content on a continuous basis and your Web site, online forums and blogs. continually engage your audience. By making 8. Archive Your Content the series a part of all of your e-learning cam- paigns, there is an opportunity to continuously As you produce new materials, continue to keep stay in contact with your workforce. your old podcasts live so you can reference them for future employees. 2. Formulate the Podcast 9. No iPod Required A successful podcast is crafted like a good radio or television program and has many of the same Despite the name of the technology, video pod- qualities, such as well-developed segments and casts or audio casts can be consumed by about 95 an engaging interview format. Be sure to give percent of today's computers with software that your audience additional references and online comes pre-loaded or is very simple to install such locations where they can learn more. as Apple's iTunes. 3. Make it Professional 10. Re-Use Existing Content Podcasting started as a homegrown medium, Think of all the content you have at your dis- but today it is important to make sure your August 2006 posal that can be re-used for podcasts or vod- content is on the level of a professional radio casts. For example, training sessions that are and television program. The content you pro- videotaped for a corporate library now can be duce will be a reflection of the organization, I I Chief Learning Officer digitized and made available online to employ- and in the context of learning, it will set the ees. Or the guest lecturer's speech that only 30 tone, the language and the level of profession- percent of your staff was able to attend now can alism expected at the workplace. be made available for download. 4. Smart Tunes Experiment with podcasting and vodcasting, but prepare your staff because the biggest lesson Music is an important aspect to producing your is that the content needs to be constantly Jeanne Meister is an author podcast and making it sound professional. But refreshed and updated so learners are engaged and independent learning be sure to only use royalty-free music. and motivated to contribute and consume consultant. She can be reached 5. Keep it Focused more learning. at 58

Table of Contents for the Digital Edition of Chief Learning Officer - August 2006

Editor's Letter
Table of Contents
Taking the Lead
Best Practices
Learning Solutions
In Practice - U.S. GAO
In Practice - Army National Guard
CLO Profile
In Practice - PerkinElmer
Case Study
Human Capital
In Practice - Countrywide Financial Corp
In Practice - Siebel
Business Intelligence
Advertiser's Index
Editorial Resources
In Conclusion

Chief Learning Officer - August 2006