Digital Magazines - What Advertisers Need to Know - (Page 2)

Digital Magazines What aDvertisers neeD to KnoW The business of buying advertising has never been more challenging. On one hand, media buyers have never had it so good, with more avenues than ever to reach your prospects. But more variation also means more complexity. Every new media venture offers different results, and forces you to focus on different metrics. This reports looks specifically at the digital edition. We’ll discuss where this particular product fits into our media kit, so that you are better able to determine its place within your media buy. Our hope is two-fold: first, that you will understand the features and benefits of this new and emerging medium, but second, that you will better understand the reasons why media buyers just like you are now giving due consideration to this product. © Nxtbook Media, LLC. All Rights Reserved. 

Table of Contents for the Digital Edition of Digital Magazines - What Advertisers Need to Know

Digital Magazines – What Advertisers Need to Know
Readers treat digital magazines like they treat print magazines.
Readers don’t browse digital magazines; they engage with them.
Banner blindness doesn’t apply to digital magazines.
Regardless of your creative intentions, we’ve got a place for you.
This digital edition is going places.
Conclusion

Digital Magazines - What Advertisers Need to Know

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